[Hidden-tech] UX Book Club Brattleboro: First meeting July 30th

[Maria Korolov (Trombly)]

Julie --

I'd LOVE to go to this -- but it's a little bit of a drive for me. If anyone
is doing anything similar in the Amherst area, please let me know!

- Maria

Maria Korolov
Technology columnist, Securities Industry News
Editor & publisher, Hypergrid Business (hypergridbusiness.com)
President, Trombly Ltd.
Work: 413-323-4356 | Cell: 413-559-9055 | maria at tromblyltd.com
Sent from Ludlow, MA, United States

On Wed, Jul 22, 2009 at 5:09 PM, Julie Strothman <julie at strottrot.com>wrote:

>   ** Be sure to fill out the survey/skills inventory in the member's area.
>   ** If you did, we all thank you.
>
>
>
> Hello Hidden-Tech!
>
> Anyone want to get together over appetizers and drinks to talk user
> experience?
> It's a book club, but I hope people will show up if they're interested
> even if you haven't read the month's book.
>
> Please check out the site at: http://uxbookclubbrattleboro.ning.com/
>
> Our first meeting is next Thursday: July 30th
> 6 - 7:30 pm at the Steak-Out in Brattleboro
> Book: Designing for the Social Web, Joshua Porter
>
> Josh's book is written around his Usage Lifecycle framework (described at:
> http://bokardo.com/archives/designing-for-the-social-web-the-usage-lifecycle/).
>
> Video of Porter's Webstock 09 talk:
> http://bokardo.com/archives/designing-for-sign-up-video-slides/
> (also has links to the slides)
>
> The framework describes the progression people go through as they use
> software:
> unaware > interested > first-time use > regular use > passionate use.
> Between each stage is a hurdle requiring a change in behavior for which we,
> as experience designers, are responsible.
>
> What strategies are you using to make your users care to jump a hurdle?
> How are you using (or thinking about using) social influence to get people
> to passionate use? What obstacles do you face?
>
> See you there!
> (or on the UXBookClub site--members get 35% off PeachPit (New Riders)
> books; more discounts to come)
> http://uxbookclubbrattleboro.ning.com/
>
> Julie Strothman
> Experience Researcher, Landmark College
> www.strottrot.com
> @strottrot
>
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