[Hidden-tech] Google AdSense for Content v. Search

Val Nelson val at valnelson.com
Wed Jul 22 01:03:11 EDT 2009


Jonathon,
I agree with the points everyone has made so far. I've seen similar results
on many different websites.

I especially want to highlight what Josh is saying here -  that if you have
your own products/services to sell on your site, having ads for other
businesses doesn't generally make monetary sense. Seems like a rare
situation when you'd want to risk competing with yourself.

Whole Health Expo seems like a case where having ads would hurt your primary
revenue streams which I assume are selling expo space and attendance.

Good luck,
Val

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*Val Nelson*
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On Wed, Jul 15, 2009 at 10:29 AM, J. Cohen <ht at westernmasswebdesign.com>wrote:

>    ** Be sure to fill out the survey/skills inventory in the member's area.
>   ** If you did, we all thank you.
>
>
> Jonathon Podolsky wrote:
> > A. Any opinions for whether ads are better for content or for search,
> > and what is the best placement?
> > B. Does anyone feel that Google ads are not worth it, because it doesn't
> > generate enough revenue and makes the website less sticky?
>
>
> I think AdSense for content generally makes a lot more than AdSense search.
>
> On some sites, AdSense looks spammy.  I wouldn't use it unless the
> amount coming in from AdSense is worth the ugliness of the ads on the
> site.  I see a lot of sites selling a product that might be worth $5000+
> of income per month, but they have AdSense all over the site which is
> probably earning them $300/month and diverting business away from their
> main product.
>
> Josh
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