[Hidden-tech] Twitter-software question

B. Kimo Lee bklee at azurelink.com
Thu Dec 17 15:06:17 EST 2009


Hi Jeff,

Well, that does sound like a chore, doesn't it? Chopping it up 140  
characters at a time.

Sorry, I'm not writing to answer your question. Rather, I'm asking  
what good providing 140 character chunks of the chapter, most of which  
would be cut mid-sentence (I assume), would do? I suppose that if the  
tweets are kept in sequence in the publisher's twitter account, the  
entire text -- if indexed as a whole by search engines -- might yield  
some obscure value. But you could get that off of a web site,  
straightaway.

I would think the delivery period may be unbearable to the publisher's  
followers, especially if this becomes a common occurrence. If sent in  
one sitting, one after the other, each follower's twitter feed would  
be plastered with the one publisher's tweets.

Separately, I suppose the truncated segments could be made into a game  
of sorts, to collect and assemble the entire chapter if they're sent  
separately. Don't think I'd have the patience, time, or interest to  
reconnect them all.

Interesting idea. I'd be interested to hear what your concept is  
behind this marketing idea.

It occurs to me that you could use an Applescript to count the text,  
and maybe even select and send.

Here are some Applescripts that grab your tweet text and feed the  
tweets to Twitter in an automated fashion. Pretty cool.
http://macscripter.net/viewtopic.php?id=26526

Here is another discussion about counting text using Applescript:
http://www.macosxhints.com/article.php?story=20070730101510623

For myself, the feeling of connection my followers make with me  
through my tweets -- which tends to help presell your service for you  
before meeting them in the flesh -- is too valuable to risk with this  
kind of a promotional scheme, novel as it may be technically.

Good luck,
Kimo


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On Dec 17, 2009, at 1:06 PM, Jeff Rutherford wrote:

>   ** Be sure to fill out the survey/skills inventory in the member's  
> area.
>   ** If you did, we all thank you.
>
>
> I work with a book publisher on certain book marketing/PR projects.  
> We're considering taking a chapter of a new book and chopping it up  
> and tweeting the entire chapter - piece by piece.
>
> However, I don't really want to manually have to go through a 8-10  
> page document and cut it up 140 characters at a time.
>
> Do you know of any software that I could cut and paste the text and  
> have it automatically divide it up into 140 character chunks? Is  
> there some hidden feature within Microsoft Word that would do  
> something like that?
>
>
> Jeff
>
> Jeff Rutherford
> jeff at jeffrutherford.com
> 413 475-0087 - phone
>
> Enjoy the season - http://www.youtube.com/watch?v=0UmlMR6wXWQ
>
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