[Hidden-tech] Online marketing for near zero net energy village

[Reva Reck]

Wendy,
Here's a website you might want to advertise on/link to/from 
http://www.ruralvotes.com/thebackforty/

/Reva Reck/

/reva//@//revareck.com/



Shel Horowitz wrote:
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> Wendy, I'd be contacting groups like organic CSA farms, solar and 
> bicycle groups, co-housing communities (they all have waiting lists), 
> larger institutions such as the Five Colleges...the list could be 
> quite long. Also show up and announce at business meetings such as 
> Chambers of Commerce, provide incentives for businesses and 
> organizations to refer people....
>
> You might find more ideas at http://www.frugalmarketing.com , and 
> particularly the 12-year archive of my Monthly Frugal marketing Tips 
> (as well as the books, of course).
>
> Timing doesn't work out for the lottery, but beyond that, I'd be very 
> interested in talking to you about doig an overall marketing plan. 
> I'll be out of touch most of the next two weeks, but that is how I 
> make my living, and having written six books on frugal/ethical/Green 
> marketing, I have plenty of ideas. Let me know after 4/29 if you'd 
> like info.
>
> At 7:19 PM -0400 3/24/09, Wendy Forbes wrote:
>>    ** Be sure to fill out the survey/skills inventory in the member's 
>> area.
>>    ** If you did, we all thank you.
>>
>> I'm not sure if this topic is appropriate to this list, but I'm going 
>> to risk it...
>>
>> Do any of you have good suggestions for websites, listservs, etc. 
>> through which Rural Development, Inc., a non-profit builder of near 
>> zero net energy affordable homes, could advertise our upcoming 
>> lottery for low and middle income buyers for the Wisdom Way Solar 
>> Village in Greenfield? We need to get the word out soon, both locally 
>> and statewide (southern VT also). The deadline to apply for the May 
>> 15th lottery is May 1st!
>>
>> Our project is a 20 home development of 2, 3, and 4-bedroom homes 
>> built to extremely high energy efficiency standards. We are one of 
>> five contenders in the Massachusetts Zero Energy Challenge. Homes are 
>> all accessible by people in wheelchairs and our two rentals are fully 
>> accessible. Two homes will be sold for market rate prices. The 
>> remainder are being sold to low and moderate income buyers.
>>
>> Because of the way we are funded the low and moderate income homes 
>> must be offered through lotteries. We have 10 homes available for the 
>> May lottery plus one remaining house to be sold on the open market 
>> with no income restrictions and not through the lottery. The other 9 
>> homes are under agreement.
>>
>> We want to let people know about this opportunity and also emphasize 
>> that many people qualify as officially low or moderate income who 
>> don't know they do! For example, a family of three is considered low 
>> income if they earn less than $55,900 annually, moderate income if 
>> they earn less than $76,780.
>>
>> I'm hoping some of you will have suggestions of social networking 
>> groups, listservs, newsletters, etc. that might want to spread the word.
>>
>> Thanks for any help you can provide!!
>>
>> Wendy Forbes
>> www.ruraldevelomentinc.org <http://www.ruraldevelomentinc.org>
>>
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