[Hidden-tech] Online marketing for near zero net energy village

Shel Horowitz shel at frugalfun.com
Thu Apr 16 23:01:14 EDT 2009


Wendy, I'd be contacting groups like organic CSA farms, solar and 
bicycle groups, co-housing communities (they all have waiting lists), 
larger institutions such as the Five Colleges...the list could be 
quite long. Also show up and announce at business meetings such as 
Chambers of Commerce, provide incentives for businesses and 
organizations to refer people....

You might find more ideas at http://www.frugalmarketing.com , and 
particularly the 12-year archive of my Monthly Frugal marketing Tips 
(as well as the books, of course).

Timing doesn't work out for the lottery, but beyond that, I'd be very 
interested in talking to you about doig an overall marketing plan. 
I'll be out of touch most of the next two weeks, but that is how I 
make my living, and having written six books on frugal/ethical/Green 
marketing, I have plenty of ideas. Let me know after 4/29 if you'd 
like info.

At 7:19 PM -0400 3/24/09, Wendy Forbes wrote:
>    ** Be sure to fill out the survey/skills inventory in the member's area.
>    ** If you did, we all thank you.
>
>
>I'm not sure if this topic is appropriate to this list, but I'm 
>going to risk it...
>
>Do any of you have good suggestions for websites, listservs, etc. 
>through which Rural Development, Inc., a non-profit builder of near 
>zero net energy affordable homes, could advertise our upcoming 
>lottery for low and middle income buyers for the Wisdom Way Solar 
>Village in Greenfield? We need to get the word out soon, both 
>locally and statewide (southern VT also). The deadline to apply for 
>the May 15th lottery is May 1st!
>
>Our project is a 20 home development of 2, 3, and 4-bedroom homes 
>built to extremely high energy efficiency standards. We are one of 
>five contenders in the Massachusetts Zero Energy Challenge. Homes 
>are all accessible by people in wheelchairs and our two rentals are 
>fully accessible. Two homes will be sold for market rate prices. The 
>remainder are being sold to low and moderate income buyers.
>
>Because of the way we are funded the low and moderate income homes 
>must be offered through lotteries. We have 10 homes available for 
>the May lottery plus one remaining house to be sold on the open 
>market with no income restrictions and not through the lottery. The 
>other 9 homes are under agreement.
>
>We want to let people know about this opportunity and also emphasize 
>that many people qualify as officially low or moderate income who 
>don't know they do! For example, a family of three is considered low 
>income if they earn less than $55,900 annually, moderate income if 
>they earn less than $76,780.
>
>I'm hoping some of you will have suggestions of social networking 
>groups, listservs, newsletters, etc. that might want to spread the 
>word.
>
>Thanks for any help you can provide!!
>
>Wendy Forbes
><http://www.ruraldevelomentinc.org>www.ruraldevelomentinc.org
>
>
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-- 

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