Fwd: [Hidden-tech] Is the Press Release Dead?

[A - Z International]

Interesting Ron . . .

I seem to be living/breathing PR these last few months and I'd say 
this is a bit extreme, if provocative.

I think amateurs overplay the power of press releases. They're 
important for mass outreach. And they can be tailored for social 
networking sites, listservs, whatever . . .

I do agree that the outlets for your information are shifting. In 
getting news out on the Climate Change Transport Think Tank at UMass 
next week I'm convinced that targeting listservs/Web sites of 
organizations will prove just as important as media coverage. But 
only time will tell . . .

best,

Amy Zuckerman
HT Founder



>I did a Q&A with David Meerman Scott, author of the New Rules of 
>Marketing and PR, in my TechTreasures blog this morning. I look at 
>how Web 2.0 is changing the way marketing and PR pros do their job.
>
><http://www.daniweb.com/blogs/entry2490.html>http://www.daniweb.com/blogs/entry2490.html
>
>Ron
>
>Ron Miller
>Freelance Technology Writing Since 1988
>Contributing Editor, EContent Magazine
>Staff Writer, Daniweb.com
>
>email: <mailto:ronsmiller at ronsmiller.com>ronsmiller at ronsmiller.com
>my blog: <http://byronmiller.typepad.com>http://byronmiller.typepad.com
>Daniweb Blog: <http://tinyurl.com/5hozlr>http://tinyurl.com/5hozlr
>web: <http://www.ronsmiller.com>http://www.ronsmiller.com
>
>Winner of the 2006 and 2007 Apex Award for Publication 
>Excellence/Feature Writing
>
>
>
>
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