[Hidden-tech] Competitor to Paypal offering $25 to new accounts

[Jeff Rutherford]

Shel,

You have a good point. There was a recent viral marketing case study  
story in the Wall Street Journal. The company had seen pretty low  
results with the usual Tell-a-Friend or Refer-a-Friend email programs.  
So, they decided to offer users a cash incentive for every friend that  
they referred and that created an account. Their referrals skyrocketed.

Jeff

Jeff Rutherford
jeff at jeffrutherford.com
413 369-4128 - phone
866 677-4108 - fax
http://www.linkedin.com/in/jeffrutherford




On Mar 13, 2008, at 2:57 PM, Shel Horowitz wrote:

>  ** The author of this post was a Good Dobee.
>  ** You too can help the group
>  ** Fill out the survey/skills inventory in the member's area.
>  ** If you did, we all thank you.
>
>
> Noting Amy's question about alternatives to paypal...
>
>
> AOL founder Steve Case's latest venture is a competitor to Paypal  
> called Revolution Money Exchange. And just as Paypal did at first,  
> they are paying people to join--a $25 incentive. I joined last night  
> and today when I signed in the money was in my account.
>
> If you'd like to be sent an invitation, send me a private email with  
> the subject line "Revolution Invite, Please" (don't get creative  
> with your subject lines as I may not spot it easily).
>
> Disclosure: the first 50 who get an invite from me will earn me $10  
> each.
>
> Case understands viral marketing: I'm sure AOL's growth had a lot to  
> do with sending starter disks around to the entire known universe.  
> While pay-to-be-viral is a model most of us can't afford, it's worth  
> looking at from a marketing theory POV.
> -- 
> _________________________________________________
> Shel Horowitz - 413-586-2388/800-683-WORD shel at frugalfun.com
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