[Hidden-tech] blogging protocol

[Fred Bliss]

Great question.  I think that making it a goal to post 2-3 times per 
week with the occasional "Special Post" is a great way to establish a 
rhythm.  The key is to be consistent with your frequency, and to most 
importantly write as many good-quality posts as you can when you are in 
a prolific phase and store those in the post "bank".  The exception of 
course will be time-sensitive posts for obvious reasons.

I don't think bombardment is good from the reader standpoint though 
hitting the ground running can't hurt SEO any.  Don't expect the search 
engines to penalize you unless you go from steady activity to stagnation 
over about a 60-day period, in my mind.  I'm sure that's debatable, though.

In the end, the key is to be consistent in whatever frequency is 
established.  I say that also assuming that the subject matter is 
focused and stays within the relative confines of particular subject, 
which is another key to a successful blog.

Regards,

Fred Bliss



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> What's your take on this:
> If Fred is starting a blog and plans to post 2x/week, but he has a 
> stash of 25 posts ready to go, is it best practice to post everday to 
> get as much up as possible and then decrease to 2 posts/week once the 
> stash is all posted and realtime posting has begun? Or, do the search 
> engines see that as what once was a prolific blog has now decreased 
> their publishing and they aren't as 'good' anymore? (in which case, 
> slow and steady biweekly posts are the way to go from the outset and 
> forever more)....
>
> Thanks y'all,
> Julie
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> Copywriting for Web and Print
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