Hi, all, I recently edited an e-book for a client/friend, Laurie Breitner of Breitner and Associates in Easthampton. Laurie is offering the e-book for free on her Web site, and I wanted to draw the attention of the Hidden Tech community to it for two reasons: 1. The e-book is called "Thriving in Volatile Times: Get and Keep Your Business on Track." Given the challenges that the current economy is posing for many of our businesses, I thought Laurie's advice might be helpful to many people on this listserv. She lays out a plan for how to analyze the profitability of your company's activities and then develop a plan to boost your bottom line. You can download the e-book here; it's the top item on the list: http://www.breitnerandassociates.com/publications.htm. 2. Offering free e-books on your Web site is a great way to add meaningful content and generate buzz. There is so much talent and knowledge among the Hidden Tech community; we should all be following Laurie's example and sharing what we know with the world! If you're interested in learning more, I'd recommend "The New Rules of Viral Marketing," a free e-book by David Meerman Scott. Not only is it an interesting read, but it is also a good example of how to write/layout an e-book. It can be downloaded at: http://www.davidmeermanscott.com/products_ebooks.htm In particular, pay attention to his ideas for doing e-books and getting the word out on pages 14 and 15. Best, Jeanne Yocum | Principal ____________________________ Tuscarora Communications, Ltd. Granby, MA www.yourghostwriter.com Member: National Writers Union