[Hidden-tech] Re: help wanted

[Edbride-PR]

Quite right, Jeanne. And well-put. A company's fortune or failure depends on
good marketing, and PR can be the most efficient component. The good news,
of course, is that a PR pro can do this work in a lot less time than might
be anticipated.

Ed
----- Original Message ----- 
From: "Jeanne Yocum" <Jeanne at yourghostwriter.com>
To: <hidden-discuss at lists.hidden-tech.net>
Sent: Thursday, April 24, 2008 3:08 PM
Subject: [Hidden-tech] Re: help wanted


>
> Hi,
>
> I can't let the message below go without comment. People who know how to
> write effective press releases, get coverage in the media, and write and
> place articles do not work for $12 to $14/hour.  Anyone who has the
required
> skills is making MUCH, MUCH more.  I can't think of any reason why someone
> who does know PR would work at these rates, even if you're promising a
> steady, long-term gig.
>
> I don't mean to fault you for trying, but I feel I have to speak up on
> behalf of my profession.  Good PR people are highly trained professionals
> and need to be compensated accordingly. People who don't know what they're
> doing in this field are unlikely to produce results and can actually be
> downright dangerous in terms of the negative  impression they will leave
> with the media about your organization.
>
> You would be better off taking your small budget and hiring someone who
> knows what they're doing to executive one or two small projects for you.
>
> Best,
>
> Jeanne Yocum  | Principal