[Hidden-tech] Marketing thoughts

[Shel Horowitz]

>While marketing is not one of our usual services, we would still 
>like to help. Obvious things like web sites, blogs and so on come to 
>mind, I wonder what suggestions the group might have for us in 
>assisting this company to get some exposure and get their (pretty 
>amazing) new products to market. We would appreciate any suggestions 
>you have to offer. Thanks!

Hi, Charles,

There are probably 100 valid answers to your question, and without 
knowing more about the situation, I can only guess.

A few things that will work for almost any business:
Seeding products to influencers--the media of course, but also 
bloggers key industry leaders, people who can do JVs...

Finding businesses with complementary products who already reach the 
target audience

Writing articles and placing them on key sites

Blog tours (on other people's influential blogs)

Strategic use of Facebook, LinkedIn, and similar sites

You'll find many more ideas in my books  Grassroots Marketing: 
Getting Noticed in a Noisy World and Principled Profit: Marketing 
That Puts People First: http://www.frugalmarketing.com/shop.html

Please note that I create individualized marketing plans as one of my 
fee-for-service offerings, usually about three hours per. Let me 
know, off-list, if you want to know more.
-- 

Note: I get over 300 e-mails in a typical day, not counting list 
traffic. In an effort to stay sane, I'm only checking this account 
once or twice a day--and pleas forgive me that I miss a lot 
(including e-mail that simply never arrives). If you have something 
that needs an immediate response, please call. And if you don't hear 
from me in a day or two, please call.

_________________________________________________
Shel Horowitz - 413-586-2388/800-683-WORD shel at frugalfun.com
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