[Hidden-tech] Marketing thoughts

[Rich]

Without knowing anything else about the products, I would start by 
looking at the distribution
channels in the target market - how are those products gotten to the 
buyer ? and can deals be made to make
that happen.

If you'd like to discuss this further email me directly.

Rich

Charles Wilber wrote:
> Hi, folks. My company has enjoyed a mutually beneficial relationship 
> with a tech company that has produced three or four highly innovative 
> and useful new products over the past ten years. We have supported 
> them with programming and consulting services. They have returned the 
> favor by designing and building prototypes for us.
>
> This company is presently sitting on three or four very attractive new 
> products. One is a very effective and revolutionary medical device 
> system. Another is a product that would appear to have great universal 
> appeal and applications. Unfortunately, this company has not been well 
> served by their marketing director (who is no longer with them) and 
> has been slow in getting these products into circulation. They have 
> come to us for any advice we might be able to offer in getting these 
> products some widespread exposure as quickly as possible. Patenting, 
> FDA certification and approval and those kinds of things have already 
> been taken care of. However, the products remain dormant and other 
> companies are already beginning to float "knockoffs" out into the market.
>
> While marketing is not one of our usual services, we would still like 
> to help. Obvious things like web sites, blogs and so on come to mind, 
> I wonder what suggestions the group might have for us in assisting 
> this company to get some exposure and get their (pretty amazing) new 
> products to market. We would appreciate any suggestions you have to 
> offer. Thanks!
>
> Regards,
> Charlie Wilber
> Manresa Information Systems
> ------------------------------------------------------------------------
>
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