[Hidden-tech] Marketing thoughts

[Merlin Calo]

This is not my expertise per se, pero things that come to mind would be a marketing campaign (potentially linking up with companies that specialize in that) and lots of pr through magazine journals/online journals affiliated with this field, and lots of PR through Newspapers, Magazines, and websites in general. 

Hope this helps some. 

A Marketing company they could check out is intermarkmedia, don't know them especially well, yet I know of them.

Hope this helps!

Merlin 
Freelance Web/Graphic Designer
M3D

Charles Wilber <telemerge at gmail.com> wrote:    ** The author of this post was a Good Dobee.
   ** You too can help the group
   ** Fill out the survey/skills inventory in the member's area.
   ** If you did, we all thank you.


Hi, folks. My company has enjoyed a mutually beneficial relationship with a tech company that has produced three or four highly innovative and useful new products over the past ten years. We have supported them with programming and consulting services. They have returned the favor by designing and building prototypes for us.
 
This company is presently sitting on three or four very attractive new products. One is a very effective and revolutionary medical device system. Another is a product that would appear to have great universal appeal and applications. Unfortunately, this company has not been well served by their marketing director (who is no longer with them) and has been slow in getting these products into circulation. They have come to us for any advice we might be able to offer in getting these products some widespread exposure as quickly as possible. Patenting, FDA certification and approval and those kinds of things have already been taken care of. However, the products remain dormant and other companies are already beginning to float "knockoffs" out into the market.
 
While marketing is not one of our usual services, we would still like to help. Obvious things like web sites, blogs and so on come to mind, I wonder what suggestions the group might have for us in assisting this company to get some exposure and get their (pretty amazing) new products to market. We would appreciate any suggestions you have to offer. Thanks!
 
Regards,
Charlie Wilber
Manresa Information Systems
 _______________________________________________
Hidden-discuss mailing list - home page: http://www.hidden-tech.net
Hidden-discuss at lists.hidden-tech.net

You are receiving this because you are on the Hidden-Tech Discussion list.
If you would like to change your list preferences, Go to the Members   
page on the Hidden Tech Web site.
http://www.hidden-tech.net/members
-------------- next part --------------
An HTML attachment was scrubbed...
URL: http://lists.hidden-tech.net/pipermail/hidden-discuss/attachments/20080424/29048f36/attachment-0004.html