[Hidden-tech] Launch Party/Talk for Book on Book Marketing 3/27, Amherst

[Shel Horowitz]

When 181,189 books were published in one recent year (2004), just in 
the U.S.--is it possible for unknown authors to get attention for 
their books? Such writers too often find themselves marginalized, 
their books shunted off in a corner or not even in the store. And the 
mainstream media ignores them.

But it doesn't have to be that way. Shel Horowitz has been covered in 
the New York Times, Reader's Digest, even the Wall Street Journal 
(among dozens of others). Even though it was self-published, his 
sixth book, Principled Profit: Marketing That Puts People First, won 
an award and was re-sold to two foreign publishers.

In fact, writing and publishing a book can be an excellent way for 
business owners to market themselves and their businesses, and to 
gain interest from the media and the pubic.

Shel will launch his seventh book, Grassroots Marketing for Authors 
and Publishers, with a book talk, "How to Get ANY Book Noticed...AND 
Sold"--and launch party, Tuesday, March 27, Amherst Books, 8 Main 
Street (just off N. Pleasant), 8 p.m. Refreshments will be served.

Launched March 15, the book is already making waves in the 
independent publishing community. The website for the book is 
http://www.grassrootsmarketingforauthors.com


Please tell your author friends about this event--and if they're not 
local, about the book.
-- 
_________________________________________________
Shel Horowitz - 413-586-2388/800-683-WORD shel at frugalfun.com
-->Join the Business Ethics Pledge - Ten Years to Change the World,
One Signature at a Time  (please tell your friends)
<http://www.business-ethics-pledge.org>
Marketing consulting * copywriting * publishing assistance * speaking
How to market ethically/effectively: http://www.frugalmarketing.com
Ethics Blog:  http://www.principledprofit.com/good-business-blog/
Books: http://www.frugalmarketing.com/shop.html
_________________________________________________
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