> I am considering selling a business that I own (BriefDating.com), and I > am trying to figure out a reasonable selling price. It's my understanding > that the price of a business can be calculated as a multiple of the annual > profit. Does anyone know what this multiple is? I heard that it is a higher > multiple than when calculating the price based a multiple of annual revenue. Stefan, Inc. Magazine recently had most of one issue devoted to this, an issue or two or three ago, with massive detail. Look it up on their web site or in your local library. Marcia Yudkin + + + + + + Affordable new naming service for new business names, new product names and tag lines that set your company on the path to success. http://www.namedatlast.com Weekly Marketing Minute newsletter on creative marketing: http://www.yudkin.com/markmin.htm