A key difference, however, is that a 'live' auctioneer can refuse to sell an item, even if there have been several bids but none has met the perceived value (or "real" minimum). As others have pointed out, if you have set a Reserve on eBay and someome matches or exceeds it, you are obligated to sell it, regardless of whether the price met your expectations. So, setting a low reserve may entice people to bid, but there's an inherent risk. Ed ----- Original Message ----- From: "Daniel Fried" <dan at creativeconstructs.com> Actually, the reserve price mechanism eBay uses mirrors the time-tested system used in live auctions. It may seem silly, but lower starting prices get more people interested and bidding against each other. Statistically, once people enter bidding, they are likely to continue past a price that they may not have chosen to enter at. -Dan