Hi Susanna: All of your arguments could be made about a blog as well. They basically serve the same purpose, especially in the marketing context you define. The blog entries are made on a regular basis and you can accumulate the entries and create a newsletter based on this content at intervals you define. In fact, one could counter-argue that newsletters face the prospect of getting lost in the clutter of our in-boxes, or worse, getting snagged by a Spam filter and never making it there. RSS provides a way for newsletter publishers to by-pass the in-box, but I think both have a place (and when you can single source all the better). Ron Ron Miller Freelance Technology Writing Since 1988 Contributing Editor, EContent Magazine email: ronsmiller at comcast.net web: http://www.ronsmiller.com blog: http://byronmiller.typepad.com Susanna Opper wrote: > ** The author of this post was a Good Dobee. > ** You too can help the group > ** Fill out the survey/skills inventory in the member's area. > ** If you did, we all thank you. > > > Great question, David. And very interesting answers from our technology > gurus. I'd like to add some thoughts from the perspective of effective > business communication. It all depends. > > I always ask two questions: > - What is the purpose of the communication? > - Who is the audience? > > And then there's the issue of resources. To be effective, blogs need to be > fed and nurtured. And in a world in which everyone is overwhelmed with > electronic communications, a blog may not meet your business needs. If you > want to be on your customers' mind when they are ready to buy, I vote for a > newsletter. Fill it with really good material, choose a frequency that > meets the needs of your audience and fits with the time you have to devote > to it. Create it and sustain it with consistent email marketing so that you > accumulate a body of work you can refer to when a customer or prospect seeks > information. Oh yes, and put lots of links in it to drive traffic to your > Web site and other useful Internet resources as well. > > My own newsletter "Web Words" has developed quite a following. It's like a > little sales agent that runs around each month and reminds people that I'm > available to help them with their business communications. There's more at > this link http://www.shawenon.com/ci/16/newsletters/ > > --Susanna > > ------------------------------------- > Susanna Opper > Shawenon Communications > Our distinction is communicating your distinction > 413-528-6494 > susanna at shawenon.com > www.shawenon.com > > > > > -----Original Message----- > From: hidden-discuss-bounces at lists.hidden-tech.net > [mailto:hidden-discuss-bounces at lists.hidden-tech.net] On Behalf Of Ron > Miller > Sent: Wednesday, January 03, 2007 1:29 PM > To: DAVID F. FARKAS > Cc: Hidden-discuss at lists.hidden-tech.net > Subject: Re: [Hidden-tech] Blogs vs. Newsletters > > ** The author of this post was a Good Dobee. > ** You too can help the group > ** Fill out the survey/skills inventory in the member's area. > ** If you did, we all thank you. > > > I would recommend having a single site that handles both. It's really easy > to set up with Feedburner. They offer a free (yes, free) service that > enables you to set up RSS and email subscriptions and place links in your > blog. They send a daily digest to all email subscribers and RSS subscribers > get updated in their RSS Reader. You don't have to do a thing. > > They integrate smoothly with all of the major blog players (Typepad, > Wordpress, Blogger, etc.). > > You can even customize the look and feel of the email newsletter to include > your logo, colors, etc. > > Very nice service and you can track subscribers, what they've read, where > they clicked, etc. For a small fee (maybe $5 a month, you get more advanced > tracking information). > > If you are into podcasting (or want to get into it), they provide some nice > tools for handling podcasting as well. I'm not as familiar with these as I'm > not a podcaster (yet). > > Ron > > Ron Miller > Freelance Technology Writing Since 1988 > Contributing Editor, EContent Magazine > > email: ronsmiller at comcast.net > web: http://www.ronsmiller.com > blog: http://byronmiller.typepad.com > > DAVID F. FARKAS wrote: >> ** The author of this post was a Good Dobee. >> ** You too can help the group >> ** Fill out the survey/skills inventory in the member's area. >> ** If you did, we all thank you. >> >> >> Hi folks... >> >> What are the pros, cons and mechanics of Blogs vs. Newsletters / Lists. >> I understand how a newsletter run from an autoresponder works. I'm new >> to the Blogoshpere. >> >> For example... if someone 'subscribes' to a blog how are they notified >> of new posts? >> >> Thanx. >> David >> >> _______________________________________________ >> Hidden-discuss mailing list - home page: http://www.hidden-tech.net >> Hidden-discuss at lists.hidden-tech.net >> >> You are receiving this because you are on the Hidden-Tech Discussion list. >> If you would like to change your list preferences, Go to the Members >> page on the Hidden Tech Web site. >> http://www.hidden-tech.net/members >> > _______________________________________________ > Hidden-discuss mailing list - home page: http://www.hidden-tech.net > Hidden-discuss at lists.hidden-tech.net > > You are receiving this because you are on the Hidden-Tech Discussion list. > If you would like to change your list preferences, Go to the Members > page on the Hidden Tech Web site. > http://www.hidden-tech.net/members > > > > > _______________________________________________ > Hidden-discuss mailing list - home page: http://www.hidden-tech.net > Hidden-discuss at lists.hidden-tech.net > > You are receiving this because you are on the Hidden-Tech Discussion list. > If you would like to change your list preferences, Go to the Members > page on the Hidden Tech Web site. > http://www.hidden-tech.net/members >