[Hidden-tech] Joining Google AdWords & Analytics

[Kurt Kolok]

WOW...I'm amazed at the depth of knowledge and experience HT members 
have in this area.  All of this information is extremely helpful and I 
didn't even send the original post/question.  I've got a lot of homework 
to do.  Thank you.

Kurt


Marcia Yudkin wrote:
>    ** The author of this post was a Good Dobee.
>    ** You too can help the group
>    ** Fill out the survey/skills inventory in the member's area.
>    ** If you did, we all thank you.
>
>
>   
>> AdWords are beneficial if you are running a targeted campaign with
>> specialized landing pages that allow you to test/track the
>> effectiveness of different ads and conversion rates, but you can get
>> a better overall long-term return on your investment from effective
>> search engine and content optimization.
>>
>>     
> I don't think it's an either-or.  I have some pages to which I get great
> unpaid traffic from Google and yet when I see some spaces coming up in my
> client schedule, I supplement that with a pay per click ad that I then turn
> off again when my schedule is full.
>
> Note that I am not trying to get as many clicks as possible.  My goal is to
> get as many people as possible who are the right people for my program to
> click through to my page.  Normally I don't need to spend more than $50
> before turning the ad off again.
>
> Interestingly, I learned a valuable lesson for organic SEO from my pay per
> click campaign.  There was one keyword phrase that cost more than all the
> others I bid on, and even when I bid relatively high on it, my ad still
> wasn't coming up that often.  That told me that this must be a relatively
> profitable keyword phrase for the other advertisers.  So I took that phrase
> and put it first in the page title of my landing page, and lo and behold, my
> page now comes up #3 or #4 on the first page of Google results without me
> having to pay for the clicks.
>
> Oh, and by the way, I have some sample before and after Google Adwords ads
> on my web site that show some effective techniques for writing these little
> haiku-like ads:
> http://www.yudkin.com/sample10b.htm
>
> Marcia Yudkin
> Copywriter and Marketing Consultant
> Goshen
>
>
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-- 
Kurt Kolok
Owner/Director
Kolok Gallery
121 Union Street, 1e
North Adams, MA 01247
+1 413 664 7381
kurt at kolokgallery.com
www.kolokgallery.com

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