I recently bought this book Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords) <http://www.amazon.com/Ultimate-Guide-Google-AdWords-Adwords/dp/1599180308/sr=8-1/qid=1172172502/ref=sr_1_1/104-3137968-4760702?ie=UTF8&s=books>by Perry Marshall I can't recommend it highly enough -- I would also recommend getting on his free mailing list. Google punishes you for irrelevancy even without competition for the word -- they used to just deny irrelevant ads, now they just keep jacking the price on them. So, if your ad is irrelevant to the keyword, you might be able to trick google, but they will catch on, and so it's not a good long term strategy. If you think you are relevant, here's how you let google know. 1. Write a landing page specifically for that word, use the word and words associated with it, use the word in the URL 2. make a new ad group just for that word and the phrases that use it 3. Make a specific ad for that group that uses the word, use the word in the display url and the destination url. The destination url should be the landing page from step 1. When you do this, Google will reevaluate your ad and read the landing page, and come up with a new price immediately. They just (as of last week) allowed you to see your quality score -- add it to your ad word page (add column, Quality Score). I have done this and turned .50 and higher bids to a nickel. If you get low CTRs with this method, google will punish you-- if user click the ad and immediately hit back (called a bounce), google will punish you. You must make the ad relevant to the user who is searching or google will someday figure it out and then the price will go up. They want you to help them give the user what they are searching for-- the more you do this, the lower your prices will be. I learned this all from the above book and the PerryMarshall.com free newsletter. -------------- next part -------------- An HTML attachment was scrubbed... URL: http://lists.hidden-tech.net/pipermail/hidden-discuss/attachments/20070222/e5553ce8/attachment-0004.html