[Hidden-tech] Joining Google AdWords & Analytics

[Kurt Kolok]

I've been using AdWords for the last couple of months and have to say 
I've gotten mixed results.  One of my main key words is actually in my 
ad and for about a week my ad would pop up when the keyword was 
Googled.  There is almost no competition (only 2 other ads from time to 
time) yet after receiving a couple dozen click throughs from that 
keyword the rate went up from .50 cents per click to 1.00 per click, 
then less than 2 days later went up to 5.00 per click.  It was pretty 
much the only fruitful keyword.  Others have brought a couple of clicks 
here and there but now those prices are rising as well (with absolutely 
NO ad competition). 

I'm beginning to think it's a complete scam on Google's part--it seems 
that when they see successful click throughs they increase the cost per 
click.  I've communicated with their live online help and they claimed 
that price is re-evaluated constantly and that I should refine my 
keywords and ad.  The 5.00 cpc (cost per click) has not gone down once 
and I've refined my ad several times to include the keyword at least 
twice in the ad.  Nothing has changed.  As you can imagine I'm not about 
to pay 5.00 per click.

If anyone out there has had a positive experience with this service I'd 
like to hear about it myself.

We're currently focusing on adding/improving our reciprocal links and 
developing an active blog, which both seem to help increase/improve your 
Google ranking when people type in those keywords anyway.  It's not 
quite the same as an ad in the margin, but it also costs nothing.

Kurt


-- 
Kurt Kolok
Owner/Director
Kolok Gallery
121 Union Street, 1e
North Adams, MA 01247
+1 413 664 7381
kurt at kolokgallery.com
www.kolokgallery.com




Info @ WinansCreative.com wrote:
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> ------------------------------------------------------------------------
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> Does anyone have any experience linking Google AdWords campaigns with 
> Google Analytics? I found this explanation on Google's site but (like 
> most of their help pages) it seems to be missing some key steps or 
> descriptions.
>
> http://adwords.google.com/support/bin/answer.py?answer=26789&hl=en 
> <http://adwords.google.com/support/bin/answer.py?answer=26789&hl=en>
>
> Any help is much appreciated!
>
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> Blair Winans
> Winans Creative
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