[Hidden-tech] Referral Commissions...

Dan Green dgreen at truepresence.com
Thu Oct 26 19:23:22 EDT 2006


Hey Shel, Hello Marcia

If at all possible within your budgets please simplify the carts, certainly
unify them. Customers expectations are much higher than in the past.

Shel, as a fan of yours you know I would navigate to extremes to get to your
products.  Marcia, I haven't yet had the pleasure of meeting you.

But while the solopreneur business model may attract shoppers more dedicated
to purchase your products than say a product shopper at TigerDirect, why
frustrate them? If one is public ally upset, more than likely 7-9 others
ones are too-but silently.

There are 7 reasons that explain the majority of reasons customer's abandon
carts.  Difficulty in use and checkout is number 6, accounting for 15% of
abandoned carts. (Not wanting to pay shipping is #1. The other five will
cost a cup of coffee.)

A common mistake by online merchants that leads to frustrated customers and
poor shopping experiences is that the carts are hard to use. They are not
easy to navigate, to edit, or to query for more information. 

Not only is this frustrating, but it interferes with the flow of moving the
customer through checkout. But there are ways you can avoid these problems
and make the shopping cart a customer's friend, not a distracting enemy.

We've developed an e-commerce solution and shopping cart that has
incorporated years of online best practices that we can customize
appropriately depending on the particular business model.  

These practices have proven to decrease abandonment rates and actually
increase average sales for smaller professional service companies as well as
some of our larger national accounts.

I'd e happy to discuss some of the strategy offline.

Dan Green
www.hampdencounty.truepresence.com
498 South Gulf Road
Belchertown, MA  01007
(413) 253-3400

-----Original Message-----
From: hidden-discuss-bounces at lists.hidden-tech.net
[mailto:hidden-discuss-bounces at lists.hidden-tech.net] On Behalf Of Marcia
Yudkin
Sent: Thursday, October 26, 2006 10:23 AM
To: Hidden-discuss at lists.hidden-tech.net; shel at frugalfun.com
Subject: Re: [Hidden-tech] Referral Commissions...

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>
> Affiliate sales are a pretty small part of my business, but what I do
> is I have three different rates: I pay 50 percent on e-books, 25
> percent on printed books and speeches, and 10 percent on client work.
> The way I work this is with two different shopping carts, one to
> calculate the 25% sales and one to track the 50%. The client
> referrals are easy to track manually, as there's not a big stream of
> them.
> --

Shel,

Do your site visitors get irritated with the two separate shopping carts?  I
also have separate shopping carts for tangible items and for downloadable
products, and occasionally I get an exasperated email from someone who tried
and failed to place one order for the two kinds of stuff.

Because of this, I'm on the verge of creating one new shopping cart for
everything.  So I'll be interested in your experience on this!

Thanks,
Marcia Yudkin, Goshen

Are you ready to create income while you sleep?  If so, learn more about the
upcoming "Launch Your Information Empire" program:
http://www.yudkin.com/informationempire.htm

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