[Hidden-tech] Trademark Question !!!

[Claudia Gere]

Afranio,

I am not a lawyer and yet I have successfully applied for and received
trademark approval for a logo by filling out the required government forms
and following the rules (e.g., selling goods/services with the mark in other
states). As I understand it, your client's logo mark is protected by
using/establishing it (you can put TM next to the mark until you apply for a
registered trademark). 

The most difficult part in my view is determining the classifications for
the business. So as others have, I recommend using an experience trademark
lawyer. As I understand it, you can only protect the logo in business
categories that are related to the products and services it is associated
with (for example, IBM is only protected in computer-related fields, not
food and beverages). How you make those associations is important. So that's
where an attorney who specializes in trademarks can be helpful to get the
most and the right protection. 

Equally important is knowing how to use a trademark...always as an adjective
(not a possessive or a noun). I was told once that Kleenex nearly lost the
right of trademark because Kleenex almost became synonymous with tissue.
"Hand me a Kleenex." Now you only see "Kleenex tissue" or "Kleenex brand
tissue."

Hope this helps. Cheers, Claudia
 
Claudia Gere & Co. LLC
Helping smart people become outstanding authors
Produce, Publish, Promote
 
Claudia at ClaudiaGereCo.com 
www.ClaudiaGereCo.com 
www.GerePublishing.com 
+1 413 259 1741

-----Original Message-----
From: hidden-discuss-bounces at lists.hidden-tech.net
[mailto:hidden-discuss-bounces at lists.hidden-tech.net] On Behalf Of Afranio
Torres-Neto
Sent: Saturday, May 27, 2006 6:22 PM
To: hidden-discuss at lists.hidden-tech.net
Subject: [Hidden-tech] Trademark Question !!!

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  Hello Everyone !!!

  My client wants to have his 4 new logos trademarked. Is it as simple as 
going to the gov/state website and fill out the application ? I don't want 
to get burned later because of something might be missing. I don't think he 
wants to use a lawyer, I personally would. If you can send an email on your 
take to the question of getting a trademark on the logos specially those who

have gone through the process would be much appreciated.

  Thanks in advance,
  Afranio Torres


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