[Hidden-tech] Local business names

Marcia Yudkin yudkinyudkin at yahoo.com
Sun Oct 9 16:07:56 EDT 2005

For an upcoming issue of my Name Tales newsletter (on
business naming), I'm looking for examples of Pioneer
Valley businesses that have a name that makes perfect sense
to local people but might not be understood, or understood
in the same way, by people outside the area.  These names
are kind of an in-joke, and because the clientele are also
local, it's perfectly appropriate.

For instance, Paradise Copies, Noho Yoga.

The more obscure the local reference, the deeper the
in-group reference, the better.  Obviously, this can be
your own business or one you just know of.


Marcia Yudkin
Head Stork, Named at Last
Discount business naming company


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