[Hidden-tech] Future of Dreamweaver and Flash; Move on Microsoft?

Adell Donaghue adell at adelldonaghue.com
Tue May 3 10:24:55 EDT 2005


On 4/30/05 1:04 PM, "B. Kimo Lee" <bklee at azurelink.com> wrote:

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> Hi Techies,
> 
> Just wondered if anybody heard any scoops on last weeks acquisition of
> Macromedia by Adobe? Perhaps some of you with prediction skills care to
> prognosticate?
> 
> Here's some links to eweek articles:
> 
> "Will Adobe Macromedia Deal Kill Competition?"
> http://www.eweek.com/article2/
> 0,1759,1789283,00.asp?kc=EWRSS03119TX1K0000594
> 
> "Adobe-Macromedia Deal Causes Jitters"
> http://www.eweek.com/article2/0,1759,1788475,00.asp
> 
> For myself, I wonder whether the two products -- Dreamweaver and GoLive
> -- will be allowed to co-exist or will be combined. That really creeps
> me out, since Dreamweaver MX is one of my bread-and-butter apps. I
> don't see LiveMotion as a true contender to outlive Flash MX. And I
> believe Illustrator will continue to exist. What also intrigues me is
> that this might be Adobe's bold move into the enterprise document
> market -- Microsoft's traditional domain.
> 
> I'd be interested in any other opinions out there.
> 
> Thanks,
> 
> Kimo Lee
> 
> 
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I've been using Adobe products since 1988 and have continued to be impressed
with Adobe's superior customer service which is, I believe, one of the
hallmarks of a successful company. As a fledgling Art Director in the late
1980's, I recall a frantic telephone call I made from a pay phone (no cell
phones in those days) to the Adobe type department looking for a specific
typeface I needed for a design project. I was put through to the head of
typography and he spent a good amount of time with me and was enormously
helpful. I believe Adobe has maintained much of this customer friendly
attitude over the years.

As a designer, I lived through the purchase of Pagemaker by Adobe and found
it remarkable that Adobe continued to support this clearly inferior layout
product (vs.Quark) in large part because of Pagemaker's base in the academic
community. Over the past few years, Adobe has developed a superior layout
program (InDesign) and yet has managed to continue to support it Pagemaker
base, allowing a phase in of Pagemaker into InDesign.

Adobe is customer and market savvy enough to recognize the obvious strength
of Dreamweaver over Go-live. I think it will use it's Pagemaker/InDesign
success as a model to grow Dreamweaver into an even stronger web development
tool.

Best,

Adell Donaghue




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