[Hidden-tech] Media Relations Resources?

Shel Horowitz shel at frugalfun.com
Wed Feb 9 21:53:39 EST 2005

>I am looking for some help with media relations to support the 
>launching of a new business in Easthampton.  We'd like to use 
>someone local.  Any ideas?
>Deb Robinson
>Deborah Robinson
>Owner/Store Director
>Blue Moon Grocery, Inc.
>At Eastworks
>116 Pleasant Street #1150
>Easthampton, MA 01027
>deb at bluemoongrocery.com
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Hi, Deb, I can offer you help in several slices of this. I can:

* Develop story angles
* Write press releases and pitch letters that tell "the story behind 
the story"--and supplementary materials including bios, interview 
questions, website and/or brochure copy, etc. (I love your carrot 
logo but there doesn't seem to be any content up so far)
* Help you think about/assemble your local press list
* Sell you an inexpensive, award-winning do-it-yourself guide, 
Grassroots Marketing: Getting Noticed in a Noisy World (over 300 
* Provide media training so that you get comfortable talking to reporters
* Put together an overall marketing plan for you

I work per hour, and you can use as much or as little of my services 
as you like. Please see http://www.frugalmarketing.com (highlight 
"How we can help you create..." in the "Read" section)

I'm in Hadley and have been in business in the Valley since 1981. And 
I've been a natural foods consumer since around 1975, sop it would be 
fun to have you for a client.
Shel Horowitz - copywriter, marketing consultant, author, speaker
Affordable, effective marketing materials and strategies

Sign the Business Ethics Pledge - Help Change the World

mailto:shel at frugalfun.com * 800-683-WORD/413-586-2388
http://www.frugalmarketing.com / http://www.principledprofits.com
Books: Grassroots Marketing, Principled Profit, others
Blog: http://principledprofit.blogspot.com/

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