<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN"><html><head><meta content="text/html;charset=UTF-8" http-equiv="Content-Type"></head><body ><div style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 10pt;"><div>Such hacks are almost the rule not the exception now. My firm ended it once and for all years ago by engaging a great local tech firm (Nubbernaut, cc'd) that thus became an ongoing tech partner with my firm, and I recommend them highly. Their packages are perceived as a bargain by some, expensive by others, and alternatives are way more costly, damage usually being the most costly. <br><br>Years ago I wrote this summary for clients, which Kevin of Nubbernaut said is essentially true if not 100% accurate:</div><div><br></div><p style="line-height:1.7999999999999998;margin-left: 24pt;text-align: justify;background-color:#ffffff;margin-top:10pt;margin-bottom:0pt;" dir="ltr"><span style="font-size:12pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">The 7 Layers of a Website </span><br></p><p style="line-height:1.7999999999999998;margin-left: 60pt;text-align: justify;background-color:#ffffff;margin-top:10pt;margin-bottom:0pt;" dir="ltr"><span style="font-size:12pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">To understand why dedicated monthly website-tech management is vital, it helps to glimpse the connected layers beneath content managers’ typical interactions with a website. I’ll use WordPress (WP) as an example, but this synopsis applies variously to all website platforms.
</span><br></p><ol style="margin-top:0;margin-bottom:0;padding-inline-start:48px;"><li aria-level="1" style="list-style-type:decimal;font-size:12pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: 60pt;" dir="ltr"><p role="presentation" style="line-height: 1.8; margin-top: 0px; margin-bottom: 0pt;" dir="ltr"><span style="font-size:12pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">The top layer</span><span style="font-size:12pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> is where you add content. </span><br></p></li><li aria-level="1" style="list-style-type:decimal;font-size:12pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: 60pt;" dir="ltr"><p role="presentation" style="line-height: 1.8; margin-top: 0px; margin-bottom: 0pt;" dir="ltr"><span style="font-size:12pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Beneath that is a layer of plugins or other </span><span style="font-size:12pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">third-party apps and connections</span><span style="font-size:12pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">. This and the above layer often break when crucial WP upgrades are rolled out a few times per year. </span><br></p></li><li aria-level="1" style="list-style-type:decimal;font-size:12pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: 60pt;" dir="ltr"><p role="presentation" style="line-height: 1.8; margin-top: 0px; margin-bottom: 0pt;" dir="ltr"><span style="font-size:12pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Lower still is </span><span style="font-size:12pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">the database</span><span style="font-size:12pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> holding not only visible content in pages and posts, but also user profiles and passwords, client or customer logins, and variously secure connections to layers above and below. </span><br></p></li><li aria-level="1" style="list-style-type:decimal;font-size:12pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: 60pt;" dir="ltr"><p role="presentation" style="line-height: 1.8; margin-top: 0px; margin-bottom: 0pt;" dir="ltr"><span style="font-size:12pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Supporting the above layers and connecting to the server foundation is a </span><span style="font-size:12pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">tech management layer often called cPanel</span><span style="font-size:12pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">. It is open source and often upgraded automatically, and such upgrades can damage other layers and break automatic back-up systems. This layer often has entrances left over from past webmasters’ work, via the likes of FTP. It also offers admin panels for most aspects of email management, domain name associations, and other vital functions of your website. </span><br></p></li><li aria-level="1" style="list-style-type:decimal;font-size:12pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: 60pt;" dir="ltr"><p role="presentation" style="line-height: 1.8; margin-top: 0px; margin-bottom: 0pt;" dir="ltr"><span style="font-size:12pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Some web hosts offer access to yet </span><span style="font-size:12pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">a deeper layer, often called WHM</span><span style="font-size:12pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> (Web Host Management). My recent spelunking there shows a byzantine array of settings often pre-set and sometimes changed willy-nilly by cheap hosting plans at the likes of GoDaddy. Options in this setup, like caching and CDN services, can have major impact on security, SEO, site speed, and other functions. </span><br></p></li><li aria-level="1" style="list-style-type:decimal;font-size:12pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: 60pt;" dir="ltr"><p role="presentation" style="line-height: 1.8; margin-top: 0px; margin-bottom: 0pt;" dir="ltr"><span style="font-size:12pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Finally, there’s </span><span style="font-size:12pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">the server itself</span><span style="font-size:12pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">, which is set-up by web hosts (or clients’ in-house IT people). I’ve never been inside there, and just peering over the misty edge into that abyss is terrifying. </span><br></p></li><li aria-level="1" style="list-style-type:decimal;font-size:12pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: 60pt;" dir="ltr"><p role="presentation" style="line-height: 1.8; margin-top: 0px; margin-bottom: 0pt;" dir="ltr"><span style="font-size:12pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Another layer that wraps around all of the above is </span><span style="font-size:12pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">the human layer</span><span style="font-size:12pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">. People working in and on the site often unwittingly do damage, and, given the compounding complexity of websites, even excellent tech pros can make mistakes that impair function and SEO performance. </span><br></p></li></ol><p style="line-height:1.7999999999999998;margin-left: 24pt;text-align: justify;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;" dir="ltr"><br></p><p style="line-height:1.7999999999999998;margin-left: 84pt;text-align: justify;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;" dir="ltr"><span style="font-size:12pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Those layers change over time, and sometimes, like tectonic plates, they can rupture, causing lots of screaming and running for help. </span><span style="font-size:12pt;font-family:'Proxima Nova',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">One among many consequences is declining site speed, and Google is constantly making speed more of a ranking factor, never mind the vital role of speed in conversion rate optimization (CRO).</span><br></p><div id="Zm-_Id_-Sgn" data-zbluepencil-ignore="true" data-sigid="1535369000000073001"><div style="font-family: Verdana; font-size: 12px; line-height: normal; margin: 0px"><br></div><div style="font-family: Verdana; font-size: 12px; line-height: normal; margin: 0px"><br></div><div style="font-family: Verdana; font-size: 12px; line-height: normal; margin: 0px"><span class="size" style="font-size:13px"><span class="font" style="font-family:verdana, sans-serif">Best Regards,<br></span></span></div><div style="font-family: Verdana; font-size: 12px; line-height: normal; margin: 0px; min-height: 15px"><span class="size" style="font-size:13px"><span class="font" style="font-family:verdana, sans-serif"><br></span></span></div><div style="font-family: Verdana; font-size: 12px; line-height: normal; margin: 0px; color: rgb(170, 48, 37)"><b><span class="size" style="font-size:13px"><span class="font" style="font-family:verdana, sans-serif">Rob Laporte</span></span></b><span class="size" style="font-size:13px"><span class="font" style="font-family:verdana, sans-serif"><br></span></span></div><div style="font-family: Verdana; font-size: 12px; line-height: normal; margin: 0px"><span class="size" style="font-size:13px"><span class="font" style="font-family:verdana, sans-serif">CEO | R&D Manager</span><span class="font" style="font-family:verdana, sans-serif"><br></span></span></div><div style="font-family: Verdana; font-size: 12px; line-height: normal; margin: 0px"><b><span class="size" style="font-size:13px"><span class="font" style="font-family:verdana, sans-serif">DISC - Making Web Sites Make Money</span></span></b><span class="size" style="font-size:13px"><span class="font" style="font-family:verdana, sans-serif"><br><a target="_blank" href="mailto:Rob@2disc.com">Rob@2disc.com</a>, <span class="size" style="font-size:13px"><span class="font" style="font-family:verdana, sans-serif">413-584-6500</span></span></span></span><br></div><div style="font-family: Verdana; font-size: 12px; line-height: normal; margin: 0px"><span class="size" style="font-size:13px"><span class="font" style="font-family:verdana, sans-serif"><a href="https://www.2disc.com" target="_blank">www.2disc.com</a></span></span><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif"></span></span><br></div><div style="font-family: Verdana; font-size: 12px; line-height: normal"><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif"></span></span><br></div><div><b style="font-family: Verdana; font-size: 12px; line-height: normal"><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif"><span class="colour" style="color:rgb(153, 0, 0)">NOTE:</span></span></span></b><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif"><span class="colour" style="color:rgb(153, 0, 0)"> Emails can be blocked by spam filters throughout the web. If you don’t get a reply within an expected span of time, please call.</span></span></span><br></div></div><div><br></div><div class="zmail_extra_hr" style="border-top: 1px solid rgb(204, 204, 204); height: 0px; margin-top: 10px; margin-bottom: 10px; line-height: 0px;"><br></div><div class="zmail_extra" data-zbluepencil-ignore="true"><div><br></div><div id="Zm-_Id_-Sgn1">---- On Mon, 03 Apr 2023 12:33:38 -0400 <b>Rich@tnr via Hidden-discuss <hidden-discuss@lists.hidden-tech.net></b> wrote ---<br></div><div><br></div><blockquote id="blockquote_zmail" style="margin: 0px;"><div><p>care to share ? the link in question that is -- also what web
page tool are you using ?<br> Quick guess - look at .htaccess</p><p>Email link directly if you won't want to share on the list<br></p><div class="x_1726957604moz-cite-prefix">On 4/3/2023 11:56 AM, Shel Horowitz via
Hidden-discuss wrote:<br></div><div id="zmail_block"><br></div><pre class="x_1726957604moz-signature">--
Rich Roth
CEO TnR Global
Bio and personal blog: <a class="x_1726957604moz-txt-link-freetext" href="http://rizbang.com" target="_blank">http://rizbang.com</a>
Building the really big sites: <a class="x_1726957604moz-txt-link-freetext" href="http://www.tnrglobal.com" target="_blank">http://www.tnrglobal.com</a>
Small/Soho business in the PV: <a class="x_1726957604moz-txt-link-freetext" href="http://www.hidden-tech.net" target="_blank">http://www.hidden-tech.net</a>
Places to meet for business: <a class="x_1726957604moz-txt-link-freetext" href="http://www.meetmewhere.com" target="_blank">http://www.meetmewhere.com</a>
And for Arts and relaxation:
<a class="x_1726957604moz-txt-link-freetext" href="http://TarotMuertos.com" target="_blank">http://TarotMuertos.com</a> - Artistic Tarot Deck
<a class="x_1726957604moz-txt-link-freetext" href="http://www.welovemuseums.com" target="_blank">http://www.welovemuseums.com</a>
<a class="x_1726957604moz-txt-link-freetext" href="http://www.artonmytv.com/" target="_blank">http://www.artonmytv.com/</a>
Shakers: <a class="x_1726957604moz-txt-link-freetext" href="http://www.shakerpedia.com/" target="_blank">http://www.shakerpedia.com/</a>
Helping move the world: <a class="x_1726957604moz-txt-link-freetext" href="http://www.earththrives.com" target="_blank">http://www.earththrives.com</a><br></pre></div><div>_______________________________________________<br></div><div>Hidden-discuss mailing list - home page: http://www.hidden-tech.net <br></div><div>Hidden-discuss@lists.hidden-tech.net <br></div><div> <br></div><div>You are receiving this because you are on the Hidden-Tech Discussion list. <br></div><div>If you would like to change your list preferences, Go to the Members <br></div><div>page on the Hidden Tech Web site. <br></div><div>http://www.hidden-tech.net/members <br></div><blockquote><div dir="ltr"><div>Oy! A key links page on one of my sites now loads a
junk parked page. This happens whether I click to it from
another link or type in the full URL. <br></div><div><br></div><div><div>An hour chat with a human at tech support left me with
nothing but frustration. They take zero responsibility for
this security breach and say it was on my end and I should
buy, install, and run sitelock. As I recall, I previously had
sitelock installed and it was very annoying in the process
required to do anything. <br></div><div> <br></div><div><br></div><div>I went into my Hostgator CPanel, changed the PW, and
checked the file. It is the file I last updated in 2019
(which is good, as this would have been a very difficult
page to recreate). I searched both the entire file manager
and the file that is redirecting for the URL of the page it
loads and I also checked the file itself for the word
"redirect." Whatever they are hacking does not seem to be
the actual file.<br></div><div><br></div><div>How can I figure out what's jamming my site and get rid
of it?<br></div><div><br></div><div>If Passover, Easter, or Ramadan is a holiday you
celebrate, I hope yours is blessed and joyful.<br></div><div><br></div><div><div>Thanks, as always,<br></div><div> <br></div><div><div dir="ltr" class="x_1726957604gmail_signature"><div dir="ltr"><div><div dir="ltr"><div dir="ltr"><div dir="ltr"><div><br></div><div>Shel Horowitz - "The Transformpreneur"<br></div><div>________________________________________________<br></div><div>Contact me to bake in profitability while
addressing hunger, <br></div><div>poverty, war, and catastrophic climate
change<br></div><div>* First business ever to be Green America
Gold Certified<br></div><div>* Inducted into the National
Environmental Hall of Fame<br></div><div>* Certified speaker: International
Platform Association<br></div><div><a href="https://goingbeyondsustainability.com" target="_blank" class="x_1726957604moz-txt-link-freetext">https://goingbeyondsustainability.com</a> <br></div><div>mailto:<a href="mailto:shel@greenandprofitable.com" target="_blank" class="x_1726957604moz-txt-link-freetext">shel@greenandprofitable.com</a> 413-586-2388<br></div><div>Award-winning, best-selling author of 10
books. <br></div><div>Latest: Guerrilla Marketing to Heal the
World <br></div><div>(co-authored with Jay Conrad Levinson)<br></div><div><br></div><div>Watch my TEDx Talk,<br></div><div>"Impossible is a Dare: Business for a
Better World"<br></div><div><a href="http://www.ted.com/tedx/events/11809" target="_blank" class="x_1726957604moz-txt-link-freetext">http://www.ted.com/tedx/events/11809</a> <br></div><div>(move your mouse to "event videos")<br></div><div>_________________________________________________<br></div><div><br></div></div></div></div></div></div></div></div></div></div></div><div><br></div><pre class="x_1726957604moz-quote-pre">_______________________________________________
Hidden-discuss mailing list - home page: <a class="x_1726957604moz-txt-link-freetext" href="http://www.hidden-tech.net" target="_blank">http://www.hidden-tech.net</a>
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You are receiving this because you are on the Hidden-Tech Discussion list.
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<br></pre></blockquote></blockquote></div><div><br></div></div><br></body></html>