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<font face="Helvetica, Arial, sans-serif">Hi Rob,<br>
<br>
Thanks for asking! I've been doing web development since 1998, and
started Itabix in 2000 because I was frustrated with the division
between development and hosting where, for example, if your site
got hacked, the hosting company would threaten to shut you off in
a day or two (or would actually just suspend you) and often the
web designer wasn't available or didn't have enough tech savvy to
fix it. If a site we're hosting breaks we fix it inexpensively, or
free if you're on our managed hosting. And we do things like track
the domain names we host to make sure they don't expire or get
hijacked. <br>
<br>
Itabix is a distributed company. Right now I'm the only one in our
office in Hadley, everyone else is remote. We have 24/7 first tier
support. We've gradually grown to be a one stop shop for pretty
much everything needed for a web presence for small to medium
businesses. So far we've never advertised, and depend on word of
mouth entirely which is one reason our prices are so low. <br>
<blockquote type="cite">Website security<br>
</blockquote>
</font>
<ul>
<li><font face="Helvetica, Arial, sans-serif"><font
face="Helvetica, Arial, sans-serif"><font face="Helvetica,
Arial, sans-serif">We have a great server management team
in the UK, and I also have the servers security audited
every few months by another firm.</font></font></font></li>
<li><font face="Helvetica, Arial, sans-serif"><font
face="Helvetica, Arial, sans-serif"><font face="Helvetica,
Arial, sans-serif"></font>Our servers all have colo level
DDOS protection and are hosted in major multihomed telcos.</font></font></li>
<li><font face="Helvetica, Arial, sans-serif"><font
face="Helvetica, Arial, sans-serif"></font>We use CloudLinux
which is great at managing resources so one site doesn't take
over the server</font></li>
<li><font face="Helvetica, Arial, sans-serif">We use LiteSpeed for
the web server which is fantastic, lowers the server load by
about 300% in my experience along with speeding it up, and
their free caching plugin for WordPress works with the
webserver (the webserver actually does the caching, the plugin
just manages it) and is as good as WP Rocket without the
$49/year.</font></li>
<li><font face="Helvetica, Arial, sans-serif">We use ImmunifyAV+
which imo is the best antivirus/antimalware system for Linux
webservers and changed my life. It just takes care of
everything, we have had very few malware attacks that needed
manual attention since we started using it several years ago.</font></li>
<li><font face="Helvetica, Arial, sans-serif">We back up sites
daily using JetBackup which is much better than the default
cPanel backup - much lower server load and great to use.
Backups are kept for at least three months.<br>
</font></li>
<li><font face="Helvetica, Arial, sans-serif">Hosting servers are
optimized for WordPress.<br>
</font></li>
<li><font face="Helvetica, Arial, sans-serif">We h<font
face="Helvetica, Arial, sans-serif">ave 24/7 first tier
support.</font></font></li>
<li><font face="Helvetica, Arial, sans-serif">For high load
websites, especially those with a history of being hacked, we
usually recommend Sucuri which does CDN at least as well as
Cloudflare and have a much better firewall along with actually
fixing issues if they come up, for a lot less.</font></li>
<li><font face="Helvetica, Arial, sans-serif">For websites we
manage, we typically use the All In One WP Security plugin
along with keeping the site up to date and watching out for
possibly insecure themes and plugins, making sure all
directories aren't readable, and we can also do various things
like disabling file editing inside WordPress, securing
wp-includes, etc. </font><br>
</li>
</ul>
<font face="Helvetica, Arial, sans-serif">
<blockquote type="cite">technical SEO within general SEO, Local
SEO, PPC search vs. display, ROI planning</blockquote>
</font><font face="Helvetica, Arial, sans-serif"><font
face="Helvetica, Arial, sans-serif">I would say this is our
weakest area. We aren't going to be nearly as good as a
specialized firm such as yours, but for a lot of our clients
getting most of their top 10 keywords onto the first page of
Google is typically about all they want and can afford, and my
SEO guy has done a great job with that. That being said, I'd
invite you to talk more about your team -- I'd love to have
someone to refer any higher need clients to.<br>
</font>
<blockquote type="cite">website design</blockquote>
</font><font face="Helvetica, Arial, sans-serif"><font
face="Helvetica, Arial, sans-serif">I've been doing web
development and design for 23 years, and I do most of the design
work but I do have a designer on our team that is very good,
although a bit mainstream for my taste, and we also happily work
for/with/partner with outside designers.<br>
<br>
I'm very focused on UX. I've studied psychology and done a lot
of research on how people respond to website UI and the
unconscious drivers that can make a website feel pleasant and
engaging or frustrating and tiring. Along with the normal
readability (consistent style, appropriate contrast, readable
font face and size, balanced whitespace, word and line spacing,
etc.) and navigation issues are things like presenting to the
three major learning styles, designing for the visual cortex,
using visual anchors so people don't have to keep re-finding
their place, presenting easily grasped paths for different
subjects or learning styles, avoiding "buckets" where you have
to use the browser back arrow to get to the next thing, etc.<br>
<blockquote type="cite"><font face="Helvetica, Arial,
sans-serif">website coding</font></blockquote>
I've hired individual programmers around the world (US, Russia,
Ukraine, Serbia, Brazil, India, Bangladesh) for most of our
history, but in 2014 I found a truly great programming team in
India with an extremely savvy manager who is also a very good,
very honorable person. I've yet to find anything they can't do
well with websites, plugins, mobile apps and, lately, video
conferencing. We have three dedicated full time programmers
right now and can call in others as needed. We specialize in
WordPress and PHP but we've got people who can work in pretty
much any popular language or platform.<br>
<br>
I hope this answers your questions.<br>
<br>
Best,<br>
Sam<br>
</font></font>
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<div class="moz-cite-prefix">On 2/8/2021 8:52 AM, Rob Laporte wrote:<br>
</div>
<blockquote type="cite"
cite="mid:MN2PR14MB30371DA564D00646DBDD3590E58F9@MN2PR14MB3037.namprd14.prod.outlook.com">
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11pt; color: rgb(0, 0, 0);">
Hi Sam,</div>
<div style="font-family: Verdana, Geneva, sans-serif; font-size:
11pt; color: rgb(0, 0, 0);">
<br>
<div>Wow, Itabix does a lot. Years ago my search marketing firm
began extricating ourselves from any web dev, to focus on our
core expertise in search marketing and conversion rate
optimization, and to avoid the burgeoning complexity, risks,
and potential
<i>legal liabilities</i> in web dev and hosting. We often
refer clients and prospects to firms we like. I have a few
questions I share with the HT list here, so all may know. I
suggest putting such answers on your About Us page.</div>
<div><br>
</div>
<div>Who is on your team, and what are their specialties and
backgrounds? I’ve found that these days, and increasingly,
adequacy, to say nothing of excellence, requires ever more
specialization. Website security, technical SEO within general
SEO, Local SEO, PPC search vs. display, ROI planning, website
design, website coding (even in WP), and more, increasingly
demand one dedicated pro for each.</div>
<div style="font-family: Verdana, Geneva, sans-serif; font-size:
11pt; color: rgb(0, 0, 0);">
<br>
</div>
If your team can pull off adequacy in all the services on your
website--and for the incredible prices you cite--your team and
management systems must be first-rate, and worth Western Mass
knowing about.<br>
</div>
<div>
<div style="font-family: Verdana, Geneva, sans-serif; font-size:
11pt; color: rgb(0, 0, 0);">
<br>
</div>
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margin-bottom:0pt"><span style="font-size:10pt;
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color:rgb(0,0,0); background-color:rgb(255,255,255);
line-height:normal">Take Care,</span></p>
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<span style="font-family:Verdana,Geneva,sans-serif;
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font-weight:700; line-height:normal"><br>
</span></p>
<span style="font-family:Verdana,Geneva,sans-serif;
font-size:10pt"></span>
<p dir="ltr" style="font-weight:bold; line-height:1.38;
margin-top:0pt; margin-bottom:0pt">
<span style="font-size:10pt;
font-family:Verdana,Geneva,sans-serif;
color:rgb(102,102,102);
background-color:rgb(255,255,255); font-weight:700;
line-height:normal">Rob Laporte</span></p>
<p dir="ltr" style="font-weight:bold; line-height:1.38;
margin-top:0pt; margin-bottom:0pt">
<span style="font-size:10pt;
font-family:Verdana,Geneva,sans-serif;
color:rgb(102,102,102);
background-color:rgb(255,255,255); font-weight:400;
line-height:normal">Chief Business Development Officer
| Founder | Chairman</span></p>
<p dir="ltr" style="font-weight:bold; line-height:1.38;
margin-top:0pt; margin-bottom:0pt">
<span style="font-size:10pt; line-height:normal;
font-family:Verdana,Geneva,sans-serif"></span><span
style="font-size:10pt;
font-family:Verdana,Geneva,sans-serif;
color:rgb(102,102,102);
background-color:rgb(255,255,255); font-weight:400;
line-height:normal">DISC - Making Websites Make Money</span></p>
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margin-top:0pt; margin-bottom:0pt">
<span style="font-size:10pt; line-height:normal;
font-family:Verdana,Geneva,sans-serif"></span><span
style="font-size:10pt;
font-family:Verdana,Geneva,sans-serif;
color:rgb(102,102,102);
background-color:rgb(255,255,255); font-weight:400;
line-height:normal">413-584-6500</span></p>
<p dir="ltr" style="line-height:1.38; margin-top:0pt;
margin-bottom:0pt"><span
style="font-family:Verdana,Geneva,sans-serif;
font-size:10pt; line-height:normal"><a
href="mailto:rob@2disc.com"
title="mailto:rob@2disc.com" style=""
moz-do-not-send="true">rob@2disc.com</a> |
<a href="https://www.linkedin.com/in/2disc/"
title="https://www.linkedin.com/in/2disc/"
moz-do-not-send="true">
LinkedIn</a> | <a href="https://www.2disc.com"
title="https://www.2disc.com" moz-do-not-send="true">2DISC.com</a></span></p>
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<br>
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<div><b style="font-family:Verdana; font-size:12px;
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class="size" style="font-size:16px"><span
class="font"
style="font-family:Verdana,Geneva,sans-serif;
font-size:11pt; color:rgb(134,17,6)">NOTE:</span></span></b><span
class="size" style="font-size:16px"><span class="font"
style="font-family:Verdana,Geneva,sans-serif;
font-size:11pt; color:rgb(134,17,6)"> Emails can be
blocked by spam filters throughout the web. If you
don’t get a reply within an expected span of time,
please call.</span></span><br>
<span style="font-family:Verdana,Geneva,sans-serif;
font-size:11pt"></span></div>
<span style="font-family:Verdana,Geneva,sans-serif;
font-size:11pt"></span><span id="ms-rterangepaste-end"></span><br>
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<hr style="display:inline-block;width:98%" tabindex="-1">
<div id="divRplyFwdMsg" dir="ltr"><font style="font-size:11pt"
face="Calibri, sans-serif" color="#000000"><b>From:</b>
Hidden-discuss
<a class="moz-txt-link-rfc2396E" href="mailto:hidden-discuss-bounces@lists.hidden-tech.net"><hidden-discuss-bounces@lists.hidden-tech.net></a> on behalf
of Sam McClellan via Hidden-discuss
<a class="moz-txt-link-rfc2396E" href="mailto:hidden-discuss@lists.hidden-tech.net"><hidden-discuss@lists.hidden-tech.net></a><br>
<b>Sent:</b> Tuesday, February 2, 2021 1:27 PM<br>
<b>To:</b> <a class="moz-txt-link-abbreviated" href="mailto:hidden-discuss@lists.hidden-tech.net">hidden-discuss@lists.hidden-tech.net</a>
<a class="moz-txt-link-rfc2396E" href="mailto:hidden-discuss@lists.hidden-tech.net"><hidden-discuss@lists.hidden-tech.net></a><br>
<b>Subject:</b> Re: [Hidden-tech] who is local who does
website ux/ui/branding ?</font>
<div> </div>
</div>
<div><font face="Helvetica, Arial, sans-serif">Hi Rich,<br>
<br>
Sorry I haven't answered until now, lots going on. It's a bit
difficult question to answer accurately just based on your
description. It seems like they would be simple sites - I'd
venture a range between $700 and $1500 depending on how much
we'd need to customize the WordPress theme and how we'd
connect and display the data sources. And if you wanted
multiple sites that use features from the first site, that
would lower the cost for the additional sites.
<br>
<br>
I can give you some examples of sites we've done along with
their cost.<br>
<br>
<a class="x_moz-txt-link-freetext"
href="https://connectingpoint.nepm.org/"
moz-do-not-send="true">https://connectingpoint.nepm.org/</a><br>
We just finished doing a complete redesign for New England
Public Media's Western Mass television news show. The site was
originally an archival site, they wanted to switch it to be
more interactive and live and
</font><font face="Helvetica, Arial, sans-serif"><font
face="Helvetica, Arial, sans-serif">they wanted something
very clean and light to highlight the images and video feeds</font>.
We switched to a different theme (Divi is our go-to these
days). We needed to script the blog pages and the slider to
allow for using either an image or a video from either YouTube
or their proprietary system.<br>
The site includes a timer function, at midnight on Friday it
shows a countdown to 6pm along with information information
and images about the episode along with buttons for adding you
to their mailing list and another to be put on a reminder list
for upcoming shows. When the countdown ends at 6pm it
refreshes the page and shows the live feed and hides the
episode information, then at 6:30 it switches back to the
normal site. $2,500.<br>
<br>
<a class="x_moz-txt-link-freetext"
href="https://presencia.nepm.org/" moz-do-not-send="true">https://presencia.nepm.org/</a><br>
Also for New England Public Media, we developed this bilingual
website for their show. Similar issue with displaying the blog
post videos or images. $1730.<br>
<br>
<a class="x_moz-txt-link-freetext"
href="https://www.aomtheatre.com/" moz-do-not-send="true">https://www.aomtheatre.com/</a><br>
Converted the existing WordPress site and set up a custom
ticket selection system. $1400.<br>
<br>
<a class="x_moz-txt-link-freetext" href="https://mitsuwa.com/"
moz-do-not-send="true">https://mitsuwa.com/</a><br>
We develop this site for a Chicago advertising agency that has
Mitsuwa, a national Japanese grocery store chain, as their
client. The ad agency gives us the design and we implement it.
We converted their site to Divi, as well.
<br>
We developed a complex system for them where they can import a
batch of products in an Excel spreadsheet (and upload images)
to display their products for each of the stores, for a video
feed in their stores, for upcoming sales and for vendors and
management to preview upcoming sales before they go live. In
addition, they can set up banner images and events with images
and text. All of these (product batches, individual banners,
and individual events) are set to display in any particular
store according to an assigned date range. <br>
They keep adding functions so I'll just say the conversion to
Divi and basic functions I described were approx. $10,000.
We're also currently working on a shopping cart system that
organizes pickups and deliveries for $5760.<br>
<br>
<a class="x_moz-txt-link-freetext"
href="https://www.kimata.com/" moz-do-not-send="true">https://www.kimata.com/</a><br>
Another site we developed for the Chicago advertising agency
which supplied the design. A personnel site in English and
Japanese displaying available jobs in the US and a separate
site for Mexico. We created a backend system for managing both
applicants and companies. $7500.<br>
<br>
<a class="x_moz-txt-link-freetext"
href="https://inner-act.com/" moz-do-not-send="true">https://inner-act.com/</a><br>
Converted an existing site to WordPress and re-developed it
and created the animations, they supplied the logo. $1700.<br>
</font><font face="Helvetica, Arial, sans-serif"><br>
Simpler sites we developed and created the logo for:<br>
</font><font face="Helvetica, Arial, sans-serif"><font
face="Helvetica, Arial, sans-serif"><a
class="x_moz-txt-link-freetext"
href="https://oilco-op.com/" moz-do-not-send="true">https://oilco-op.com/</a>
- also developed the slideshow, and developed a custom
member signup and management system with three different
tiers and different pricing depending on the month you sign
up. $1900.<br>
</font><a class="x_moz-txt-link-freetext"
href="https://wellspringneuro.com/" moz-do-not-send="true">https://wellspringneuro.com/</a>
$650.<br>
<a class="x_moz-txt-link-freetext" href="https://adimech.com/"
moz-do-not-send="true">https://adimech.com/</a> $650.<br>
<a class="x_moz-txt-link-freetext"
href="https://optimalbrain.com/" moz-do-not-send="true">https://optimalbrain.com/</a>
$650.<br>
<br>
best,<br>
Sam<br>
</font>
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<b>Sam McClellan</b></span></span></p>
<p class="x_MsoNormal" style=""><b><span style=""><span
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