<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns="http://www.w3.org/TR/REC-html40"><head><meta http-equiv=Content-Type content="text/html; charset=us-ascii"><meta name=Generator content="Microsoft Word 15 (filtered medium)"><!--[if !mso]><style>v\:* {behavior:url(#default#VML);}
o\:* {behavior:url(#default#VML);}
w\:* {behavior:url(#default#VML);}
.shape {behavior:url(#default#VML);}
</style><![endif]--><style><!--
/* Font Definitions */
@font-face
{font-family:"Cambria Math";
panose-1:2 4 5 3 5 4 6 3 2 4;}
@font-face
{font-family:Calibri;
panose-1:2 15 5 2 2 2 4 3 2 4;}
@font-face
{font-family:Tahoma;
panose-1:2 11 6 4 3 5 4 4 2 4;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{margin:0in;
margin-bottom:.0001pt;
font-size:11.0pt;
font-family:"Calibri",sans-serif;}
a:link, span.MsoHyperlink
{mso-style-priority:99;
color:#0563C1;
text-decoration:underline;}
a:visited, span.MsoHyperlinkFollowed
{mso-style-priority:99;
color:#954F72;
text-decoration:underline;}
p.msonormal0, li.msonormal0, div.msonormal0
{mso-style-name:msonormal;
mso-margin-top-alt:auto;
margin-right:0in;
mso-margin-bottom-alt:auto;
margin-left:0in;
font-size:11.0pt;
font-family:"Calibri",sans-serif;}
span.EmailStyle19
{mso-style-type:personal-reply;
font-family:"Calibri",sans-serif;
color:windowtext;}
.MsoChpDefault
{mso-style-type:export-only;
font-family:"Calibri",sans-serif;}
@page WordSection1
{size:8.5in 11.0in;
margin:1.0in 1.0in 1.0in 1.0in;}
div.WordSection1
{page:WordSection1;}
--></style><!--[if gte mso 9]><xml>
<o:shapedefaults v:ext="edit" spidmax="1026" />
</xml><![endif]--><!--[if gte mso 9]><xml>
<o:shapelayout v:ext="edit">
<o:idmap v:ext="edit" data="1" />
</o:shapelayout></xml><![endif]--></head><body lang=EN-US link="#0563C1" vlink="#954F72"><div class=WordSection1><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial",sans-serif'>How to Help the World and Still Be Profitable<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial",sans-serif'>(“Business” is assumed by “profitable.”)<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Don Lesser<o:p></o:p></p><p class=MsoNormal>139B Damon Road<o:p></o:p></p><p class=MsoNormal>Northampton, MA 01060<o:p></o:p></p><p class=MsoNormal><a href="mailto:dlesser@ptraining.com">dlesser@ptraining.com</a><o:p></o:p></p><p class=MsoNormal>413 387-1040<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><b>From:</b> Hidden-discuss <hidden-discuss-bounces@lists.hidden-tech.net> <b>On Behalf Of </b>Stefan Gonick via Hidden-discuss<br><b>Sent:</b> Thursday, July 25, 2019 2:06 PM<br><b>To:</b> Greg Caulton <greg@gregcaulton.com>; Alan Frank <alan@8wheels.org><br><b>Cc:</b> Hidden-Tech Tech <hidden-discuss@lists.hidden-tech.net><br><b>Subject:</b> Re: [Hidden-tech] Looking for feedback on headline for socialentrepreneurship website<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><div><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial",sans-serif'>How to Help the World and Still Have a Profitable Business<o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial",sans-serif'> <o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial",sans-serif'>A bit more succinct...<o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial",sans-serif'> <o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial",sans-serif'>or <o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial",sans-serif'> <o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial",sans-serif'>How Your Business Can Make a Difference on the Things that REALLY Matter...And Thrive Financially At the Same Time<o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial",sans-serif'> <o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial",sans-serif'>In general, I prefer statements to questions. It feels more like a promise being offered than a question being posed.<o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial",sans-serif'> <o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial",sans-serif'> <o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial",sans-serif'>Stefan<o:p></o:p></span></p></div><div class=MsoNormal align=center style='text-align:center'><span style='font-size:9.0pt;font-family:"Arial",sans-serif'><hr size=2 width="100%" align=center></span></div><div><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma",sans-serif'>From</span></b><span style='font-size:10.0pt;font-family:"Tahoma",sans-serif'>: "Alan Frank via Hidden-discuss" <<a href="mailto:hidden-discuss@lists.hidden-tech.net">hidden-discuss@lists.hidden-tech.net</a>><br><b>Sent</b>: Thursday, July 25, 2019 1:33 PM<br><b>To</b>: "Greg Caulton" <<a href="mailto:greg@gregcaulton.com">greg@gregcaulton.com</a>><br><b>Cc</b>: "Hidden-Tech Tech" <<a href="mailto:hidden-discuss@lists.hidden-tech.net">hidden-discuss@lists.hidden-tech.net</a>><br><b>Subject</b>: Re: [Hidden-tech] Looking for feedback on headline for socialentrepreneurship website</span><span style='font-size:9.0pt;font-family:"Arial",sans-serif'> <o:p></o:p></span></p><div><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial",sans-serif'> <o:p></o:p></span></p></div><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial",sans-serif'>+1 on these two which are relatively succinct. No particular preference<br>between them.<br>How Can You Help the World and Still Have a Profitable Business?<br>How You Can Help the World and Still Have a Profitable Business<br><br>-1 on anything with "secret" which sounds like clickbait.<br><br>>> On Jul 25, 2019, at 8:00 AM, Shel Horowitz via Hidden-discuss<br>>> <<a href="mailto:hidden-discuss@lists.hidden-tech.net">hidden-discuss@lists.hidden-tech.net</a>> wrote:<br>>><br>>> Looking for feedback on the new lead headline for my main website.<br>>> The body text will be different depending on which headline I run<br>>> with. Please tell me why you chose the one you did. Additional<br>>> suggestions or "I hate this one" also welcome. How Can You Help the<br>>> World and Still Have a Profitable Business? How Can Your Business<br>>> Make a Difference on the Things that REALLY Matter—And Thrive<br>>> Financially—At the Same Time? Can Your Social and Environmental<br>>> Commitments Help Your Business Thrive? Can Being a Hero to the<br>>> Planet and Its People Make Your Business More Profitable? “How Can<br>>> I Make a Difference in the World AND A Good Profit?” How You Can<br>>> Help the World and Still Have a Profitable Business How Can You Help<br>>> the World While Building a Profitable Business How Can You Help the<br>>> World While Building a Thriving Business How Your Business Can<br>>> Thrive as it Makes a Difference in the World How Can Your Business<br>>> Thrive as it Makes a Difference in the World? How to Turn Your<br>>> Social and Environmental Values into Profits “How Can I Turn My<br>>> Social and Environmental Values into Profits?”<br>>> Social Entrepreneurship: The Surprising Secret of So Many Profitable<br>>> Businesses<br>>> Social Entrepreneurship: A Surprising Secret of Business Success<br>>> Social Justice, Planetary Healing—and PROFIT: Three Legs of<br>>> Business Success<br>>> Are You a SECRET Social Entrepreneur?<br>>> Why are you Keeping Your Social Entrepreneurship a Secret?<br>>> Change the World AND Create a Thriving Business!<br>>> Change the World AND Make Good Profit!<br>>><br>>> Shel Horowitz - "The Transformpreneur"(sm)<br>>> ________________________________________________<br>>> Watch (and please share) my TEDx Talk,<br>>> "Impossible is a Dare: Business for a Better World"<br>>> <a href="http://www.ted.com/tedx/events/11809">http://www.ted.com/tedx/events/11809</a> [1]<br>>> (move your mouse to "event videos")<br>>><br>>> Contact me to bake in profitability while addressing hunger,<br>>><br>>> poverty, war, and catastrophic climate change<br>>><br>>> Twitter: @shelhorowitz<br>>><br>>> * First business ever to be Green America Gold Certified<br>>> * Inducted into the National Environmental Hall of Fame<br>>><br>>> <a href="http://goingbeyondsustainability.com">http://goingbeyondsustainability.com</a> [2]<br>>> <a href="mailto:shel@greenandprofitable.com">mailto:shel@greenandprofitable.com</a> * 413-586-2388 [3]<br>>> Award-winning, best-selling author of 10 books. Latest:<br>>> Guerrilla Marketing to Heal the World (co-authored with Jay Conrad<br>>> Levinson)<br>>><br>>> _________________________________________________<br>>> _______________________________________________<br>>> Hidden-discuss mailing list - home page: <a href="http://www.hidden-tech.net">http://www.hidden-tech.net</a><br>>> <a href="mailto:Hidden-discuss@lists.hidden-tech.net">Hidden-discuss@lists.hidden-tech.net</a><br>>><br>>> You are receiving this because you are on the Hidden-Tech Discussion<br>>> list.<br>>> If you would like to change your list preferences, Go to the Members<br>>> page on the Hidden Tech Web site.<br>>> <a href="http://www.hidden-tech.net/members">http://www.hidden-tech.net/members</a><br>><br>><br>><br>> Links:<br>> ------<br>> [1] <a href="http://www.ted.com/tedx/events/11809">http://www.ted.com/tedx/events/11809</a><br>> [2] <a href="http://goingbeyondsustainability.com/">http://goingbeyondsustainability.com/</a><br>> [3] <a href="tel:413-586-2388">tel:413-586-2388</a><br>> [4] <a href="http://www.gregcaulton.com">http://www.gregcaulton.com</a><br>> _______________________________________________<br>> Hidden-discuss mailing list - home page: <a href="http://www.hidden-tech.net">http://www.hidden-tech.net</a><br>> <a href="mailto:Hidden-discuss@lists.hidden-tech.net">Hidden-discuss@lists.hidden-tech.net</a><br>><br>> You are receiving this because you are on the Hidden-Tech Discussion<br>> list.<br>> If you would like to change your list preferences, Go to the Members<br>> page on the Hidden Tech Web site.<br>> <a href="http://www.hidden-tech.net/members">http://www.hidden-tech.net/members</a><br>_______________________________________________<br>Hidden-discuss mailing list - home page: <a href="http://www.hidden-tech.net">http://www.hidden-tech.net</a><br><a href="mailto:Hidden-discuss@lists.hidden-tech.net">Hidden-discuss@lists.hidden-tech.net</a><br><br>You are receiving this because you are on the Hidden-Tech Discussion list.<br>If you would like to change your list preferences, Go to the Members<br>page on the Hidden Tech Web site.<br><a href="http://www.hidden-tech.net/members">http://www.hidden-tech.net/members</a><br> <o:p></o:p></span></p></div></div></body></html>