<html><head><meta http-equiv="Content-Type" content="text/html; charset=utf-8"></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;" class="">Shel — that’s a lot to review (so I won’t).<div class=""><br class=""></div><div class="">You could try applying some “rules” about headlines: shorter is better; don’t ask questions; sell the sizzle, not the sausage. <br class=""><div class=""><br class=""><div class=""><div style="color: rgb(0, 0, 0); letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; word-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;" class=""><div style="color: rgb(0, 0, 0); letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; word-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;" class=""><div style="color: rgb(0, 0, 0); letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; word-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;" class=""><div style="color: rgb(0, 0, 0); font-family: Helvetica; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-position: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; word-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;" class=""><div class=""><div apple-content-edited="true" class=""><div class=""><div class=""><font class="Apple-style-span" size="3"><span class="Apple-style-span" style="font-size: 12px;">Greg :-)=</span></font></div><div class=""><font class="Apple-style-span" size="3"><span class="Apple-style-span" style="font-size: 12px;">______________________</span></font></div><div class=""><font class="Apple-style-span" size="3"><span class="Apple-style-span" style="font-size: 12px;">Greg Caulton</span></font></div><div class=""><font class="Apple-style-span" size="3"><span class="Apple-style-span" style="font-size: 12px;">Creative Director, Patent Draftsman</span></font></div><div class=""><font class="Apple-style-span" size="3"><span class="Apple-style-span" style="font-size: 12px;"><a href="http://www.gregcaulton.com" class="">www.gregcaulton.com</a></span></font></div><div class=""><span style="font-size: 12px;" class="">233 West Pelham Road</span></div><div class=""><font class="Apple-style-span" size="3"><span class="Apple-style-span" style="font-size: 12px;">Shutesbury, MA 01072</span></font></div><div class=""><font class="Apple-style-span" size="3"><span class="Apple-style-span" style="font-size: 12px;"><br class=""></span></font></div><div class=""><font class="Apple-style-span" size="3"><span class="Apple-style-span" style="font-size: 12px;">Phone: 413-461-7096</span></font></div><div class=""><br class=""></div></div></div></div></div></div><br class="Apple-interchange-newline"></div><br class="Apple-interchange-newline"></div><br class="Apple-interchange-newline"><br class="Apple-interchange-newline">
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<div><br class=""><blockquote type="cite" class=""><div class="">On Jul 25, 2019, at 8:00 AM, Shel Horowitz via Hidden-discuss <<a href="mailto:hidden-discuss@lists.hidden-tech.net" class="">hidden-discuss@lists.hidden-tech.net</a>> wrote:</div><br class="Apple-interchange-newline"><div class=""><div dir="ltr" class=""><span style="font-family: -apple-system, system-ui, system-ui, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 14px; white-space: pre-wrap;" class="">Looking for feedback on the new lead headline for my main website. The body text will be different depending on which headline I run with. Please tell me why you chose the one you did. Additional suggestions or "I hate this one" also welcome.
How Can You Help the World and Still Have a Profitable Business?
How Can Your Business Make a Difference on the Things that REALLY Matter—And Thrive Financially—At the Same Time?
Can Your Social and Environmental Commitments Help Your Business Thrive?
Can Being a Hero to the Planet and Its People Make Your Business More Profitable?
“How Can I Make a Difference in the World AND A Good Profit?”
How You Can Help the World and Still Have a Profitable Business
How Can You Help the World While Building a Profitable Business
How Can You Help the World While Building a Thriving Business
How Your Business Can Thrive as it Makes a Difference in the World
How Can Your Business Thrive as it Makes a Difference in the World?
How to Turn Your Social and Environmental Values into Profits
“How Can I Turn My Social and Environmental Values into Profits?”
</span><div style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; line-height: normal; font-family: "Helvetica Neue";" class=""><span class="gmail-s1" style="font-kerning:none">Social Entrepreneurship: The Surprising Secret of So Many Profitable Businesses</span></div><div style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; line-height: normal; font-family: "Helvetica Neue";" class=""><span class="gmail-s1" style="font-kerning:none">Social Entrepreneurship: A Surprising Secret of Business Success</span></div><div style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; line-height: normal; font-family: "Helvetica Neue";" class=""><span class="gmail-s1" style="font-kerning:none">Social Justice, Planetary Healing—and PROFIT: Three Legs of Business Success</span></div><div style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; line-height: normal; font-family: "Helvetica Neue";" class=""><span class="gmail-s1" style="font-kerning:none">Are You a SECRET Social Entrepreneur?</span></div><div style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; line-height: normal; font-family: "Helvetica Neue";" class=""><span class="gmail-s1" style="font-kerning:none">Why are you Keeping Your Social Entrepreneurship a Secret?</span></div><div style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; line-height: normal; font-family: "Helvetica Neue";" class=""><span class="gmail-s1" style="font-kerning:none">Change the World AND Create a Thriving Business!</span></div><div style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; line-height: normal; font-family: "Helvetica Neue";" class=""><span class="gmail-s1" style="font-kerning:none">Change the World AND Make Good Profit!</span></div><div class=""><div dir="ltr" class="gmail_signature" data-smartmail="gmail_signature"><div dir="ltr" class=""><div class=""><div dir="ltr" class=""><div class=""><div dir="ltr" class=""><div class=""><div style="font-size:small" class=""><br class="">Shel Horowitz - "The Transformpreneur"(sm)</div><div style="font-size:small" class="">________________________________________________</div><div style="font-size:small" class="">Watch (and please share) my TEDx Talk,</div><div style="font-size:small" class="">"Impossible is a Dare: Business for a Better World"</div><div style="font-size:small" class=""><font color="#1155cc" size="2" class=""><u class=""><a style="color:rgb(17,85,204)" href="http://www.ted.com/tedx/events/11809" target="_blank" class="">http://www.ted.com/tedx/events/11809</a></u></font><font color="#1155cc" size="2" class=""><u class=""><a style="color:rgb(17,85,204)" href="http://www.ted.com/tedx/events/11809" target="_blank" class=""> </a></u></font><br class=""><div style="font-size:small" class="">(move your mouse to "event videos")</div></div><div style="font-size:small" class=""><br class=""></div><div style="font-size:small" class="">Contact me to bake in profitability while addressing hunger, <br class=""></div><div style="font-size:small" class="">poverty, war, and catastrophic climate change</div><div style="font-size:small" class=""><br class=""></div><div style="font-size:small" class="">Twitter: @shelhorowitz</div><div style="font-size:small" class=""><br class=""></div><div style="font-size:small" class="">* First business ever to be Green America Gold Certified</div><div style="font-size:small" class="">* Inducted into the National Environmental Hall of Fame</div><div style="font-size:small" class=""><br class=""></div><div style="font-size:small" class=""><a style="color:rgb(17,85,204)" href="http://goingbeyondsustainability.com/" target="_blank" class="">http://goingbeyondsustainability.com</a> </div><div style="font-size:small" class="">mailto:<a style="color:rgb(17,85,204)" href="mailto:shel@greenandprofitable.com" target="_blank" class="">shel@greenandprofitable.com</a> * <a style="color:rgb(17,85,204)" href="tel:413-586-2388" value="+14135862388" target="_blank" class="">413-586-2388</a></div><div style="font-size:small" class="">Award-winning, best-selling author of 10 books. Latest:</div><div style="font-size:small" class="">Guerrilla Marketing to Heal the World (co-authored with Jay Conrad Levinson)<br class=""></div><div style="font-size:small" class=""><br class=""></div><div style="font-size:small" class="">_________________________________________________</div></div></div></div></div></div></div></div></div></div>
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