Free, absolutely free as a bundle, these books about marketing or naming companies/products: Depending on where you live, I can drop them off at your house, have you pick them up at mine or mail them to you for just the cost of shipping: The Making of a Name Marketing Phrase Book Naming for Power The Name's the Thing Pop! Stand Out in Any Crowd Word Craft >From Altoids to Zima Powerlines: Words That Sell Brands The deal is that you take all of them or none. Marcia Yudkin / Goshen (I am cleaning out my bookshelves.)