[Hidden-tech] logos

Aaron Taylor-Waldman aaron at taylorwaldman.com
Fri Aug 18 01:43:59 UTC 2023


I'm not sure what artists charge for logos—you're looking for a designer.

Experienced designers will typically offer an estimate range, based on an
assessment of the project that is made after having a brief initial
conversation. This initial consult will usually be provided at no charge,
unless there is a larger scope and/or the complexity is higher—in that case
there might be a 'discovery', which could be a paid opportunity assessment
that involves some meetings, workshops, writing a project plan, and coming
up with a more precise estimate range.

Additional factors include the region of the client and the designer,
industry, timeframe, etc. A bootstrapped lemonade stand logo won't cost the
same as a bank.

FWIW, I would not recommend presenting your own concept or drawing to a
designer. That is the job of the designer. If you want to hire someone to
simply 'professionalize' a drawing you already have, there are cheap online
services for that.

Best,
Aaron
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