[Hidden-tech] Trademarks

[Steven K. Gold]

Hi Joan,

We have extensive experience working with intellectual property attorneys
throughout the country, including for patent prosecution, trademarks,
licensing and litigation.

Trademarks seem simple on the surface, however they are a tricky area of
the law. In practice, this may not matter for many small businesses who are
unlikely to need to defend their IP, however if your trademark is truly
important, then your hunch is correct. You will want to secure the services
of an attorney who specializes in trademarks.

Although there are many excellent trademark attorneys in the commonwealth,
one attorney (and small firm) that I've had consistently excellent
experiences with is Brenda Ulrich of Archstone Law Group:
https://www.archstonelaw.com/attorneys/brenda-ulrich/  (I have no vested
interest and only know Brenda from her work; met her once.)

Cost will be higher, of course, however the cost of a mistake means
possibly losing all the rights you've invested in.

Also, talk with an attorney, but you may not even need a registered
trademark at all.

Steve


On Wed, Feb 12, 2020 at 10:23 AM Joan Long via Hidden-discuss <
hidden-discuss at lists.hidden-tech.net> wrote:

> Hi HT,
> What is your experience with trademark lawyers? Specifically using a
> trademark attorney vs. going on a website that does it for you. Such as
> LegalZoom or something similar). I would assume a knowledgeable attorney
> would be the better choice, I’m just wondering for a cost comparison.
> It’s something that I’ve created as a logo/future brand.
>
> Thank you in advance!
>
>
> Joan Long
> Essential Office Services
> @essentialjl
>
>
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