[Hidden-tech] online PR and article

[Shel Horowitz]

>  > I know my buddy Shel Horowitz can address this one in depth, but he
>>  swears by Dan Janal (spelling?) and all the pros use PRNewsWire.
>  >

They're really different. BusinessWire, PRNewswire, and their 
competitors push press releases in bulk to large numbers of 
journalists. Janal's service <http://snipurl.com/nv6p > brings 
reporter requests for sources to the sources. When a reporter is 
specifically looking for a source, you can get into A-list media; 
this has gotten me covered in the NY Times, USA Today, Entrepreneur, 
Woman's Day, and even at least one AP news feed. It's also very cheap 
at $99/month. I think BW is like $700 to send a single press release.

The wire services send press releases to reporters who may or may not 
have a need for your story, but you play the law of averages and hope 
a few places pick them up.

There's also a third model of places that post your press release 
online but don't actually distribute it.
-- 
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