[Hidden-tech] Joining Google AdWords & Analytics

[Info at WinansCreative.com]

My feeling is that nothing beats getting organic results through a  
good search-engine-optimized site. I've received a few good leads  
from AdWords which I can use to justify the minor monthly spending,  
but it pales in comparison to the traffic/leads I get from organic  
search results.

AdWords are beneficial if you are running a targeted campaign with  
specialized landing pages that allow you to test/track the  
effectiveness of different ads and conversion rates, but you can get  
a better overall long-term return on your investment from effective  
search engine and content optimization.

Still no takers on linking AdWords & Analytics? I'll keep looking I  
guess...

--
Blair Winans
Winans Creative
blair at winanscreative.com
m. 857.205.0210
p. 413.303.0353
f. 413.303.9465
www.winanscreative.com



On Feb 22, 2007, at 12:37 PM, Kurt Kolok wrote:

> I've been using AdWords for the last couple of months and have to  
> say I've gotten mixed results.  One of my main key words is  
> actually in my ad and for about a week my ad would pop up when the  
> keyword was Googled.  There is almost no competition (only 2 other  
> ads from time to time) yet after receiving a couple dozen click  
> throughs from that keyword the rate went up from .50 cents per  
> click to 1.00 per click, then less than 2 days later went up to  
> 5.00 per click.  It was pretty much the only fruitful keyword.   
> Others have brought a couple of clicks here and there but now those  
> prices are rising as well (with absolutely NO ad competition).
>
> I'm beginning to think it's a complete scam on Google's part--it  
> seems that when they see successful click throughs they increase  
> the cost per click.  I've communicated with their live online help  
> and they claimed that price is re-evaluated constantly and that I  
> should refine my keywords and ad.  The 5.00 cpc (cost per click)  
> has not gone down once and I've refined my ad several times to  
> include the keyword at least twice in the ad.  Nothing has  
> changed.  As you can imagine I'm not about to pay 5.00 per click.
>
> If anyone out there has had a positive experience with this service  
> I'd like to hear about it myself.
>
> We're currently focusing on adding/improving our reciprocal links  
> and developing an active blog, which both seem to help increase/ 
> improve your Google ranking when people type in those keywords  
> anyway.  It's not quite the same as an ad in the margin, but it  
> also costs nothing.
>
> Kurt
>
>
> -- 
> Kurt Kolok
> Owner/Director
> Kolok Gallery
> 121 Union Street, 1e
> North Adams, MA 01247
> +1 413 664 7381
> kurt at kolokgallery.com
> www.kolokgallery.com

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