[Hidden-tech] looking for help with consumer research

[Todd Lever/ W.Mass. Strategies]

Mitch:

Locally, the first firm that comes to mind, due to
their reputation, for consumer research is Market
Street Research in Northampton
(http://www.marketstreetresearch.com).  They do a
thorough, professional job for an appropirate price
and are well versed in a number of the survey
techniques you mentioned as a part of the project.  I
have see their stuff before through several companies
I have worked for as well as some of their
community-based surveying and trend analysis, and it
is always highly regarded.  And, no, I'm not employed,
have ever been employed, or have a financial interest
in this endorsement - just a satisfied consumer of
some of their products.....

Todd

Todd Lever
Western Mass. Strategies: public relations, government
affairs & community building
112 Woodbrook Terrace
West Springfield, MA  01089
(413) 297-6602
wmassstrategies at yahoo.com

--- Mitch Anthony <mitch at element22.com> wrote:

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> 
> Hidden-Tech community -
> 
> A new chain of fast-serve cafes has asked me to help
> them understand  
> the strength and liabilities of their burgeoning
> brand.
> 
> The work involves the articulation of a
> questionnaire, execution of  
> intercept interviews at each of four locations,
> execution of  
> intercept interviews NEAR these locations, and
> analysis and summary.
> 
> Additionally, I'm interested in using the web to
> reach out to  
> interested individuals to participate in an on-line
> forum (focus- 
> group?) to identify the parameters of an "insanely
> great" organic  
> fast-food cafe.  I'm wondering if it would be
> possible to plug into  
> the Chow Hound/Boston list serve for such an
> exercise.
> 
> Do you, or anyone you know, have the experience to
> play a leadership  
> or supporting role in such an exercise?
> 
> We start immediately and finish in 4 weeks.
> 
> Mitch Anthony
> titanium
> 413.586.4304
> mitch at element22.com (best)
> 
> 
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