[Hidden-announce] June 18, 2007: Grow Your Business with a Book

[webmaster]

Grow Your Business with a Book:
How Becoming an Author Helps Your Business, 
and How to be Successful as an Author

Presented by Claudia Gere and Shel Horowitz

When: Monday, June 18, 2007
Time: 7 to 9 p.m.
Where: Hadley, MA, close to UMass (exact address provided when you register)
Cost: $75 - a significant portion of the proceeds benefits Hidden-Tech
Refreshments: Beverages and light snacks will be provided

Are you an expert who'd like to build your credibility, visibility--and
your business? Writing a non-fiction book is a great way to do that--but
how do you start--and how do you succeed? Publishing is daunting and
complicated without a good roadmap. Two expert presenters will point you
in the right direction.

Book coach Claudia Gere will talk about her experiences taking a variety
of authors from idea through finished book (including at least one
Hidden-Tech member). You'll learn:

* How and why to set specific goals for writing a book

* How publishing will increase your credibility, your visibility, and grow
your business 

* How you can have a book (even if you don't know how to write one) 

Once you have your book, you're not done. The next step is marketing.
Copywriter and publishing/marketing consultant Shel Horowitz will show you
why most books fail, and how yours will succeed. You'll learn:

* Which of the four publishing paths is best for you 
* How to get coverage in mainstream media
* Three ways a book lets you get paid for doing your own marketing
* How to build powerful alliances that take your book into new markets that
you couldn't develop on your own, and how those alliances can build other
aspects of your business

This program will be of great value to: 

* Writers who want to be authors 
* Business owners who want to distinguish themselves from the competition 
* Marketers who understand and would like to harness the power of marketing
through books 
* Authors whose books are stagnating 

Claudia Gere helps smart people become outstanding authors. She has over
25 years of experience in all aspects of high-tech, educational, and
traditional publishing; a BA in English and Masters in Management; She
is president of Claudia Gere Co. LLC, and Gere
Publishing(www.ClaudiaGereCo.com and www.GerePublishing.com). She sits
on the board of directors for Hidden Tech (www.hidden-tech.net) a
1500-member virtual organization of small and home base businesses that
come together to share resources, beat isolation, and create alliances. 

Shel Horowitz's seventh book, Grassroots Marketing for Authors and
Publishers, is his third straight book to earn an award. As a copywriter
and marketing consultant who works with authors, publishers, and
entrepreneurs, he specializes in affordable, ethical, and effective
approaches that leverage powerful marketing triggers most businesses
aren't even aware of. His slogan: "I make the world *insist* on knowing
why *you're* special."

To register for this event, please visit *** (I'm pretty sure I have
this at home). Note: If you can't make the date or the location is
inconvenient, the same program is available as a teleseminar for the
reduced price of $50.

To learn more about the presenters, please visit
http://www.principledprofit.com/aboutshel.html (Shel) and
http://www.claudiagereco.com/about.html (Claudia). To preview Shel's book on
marketing for authors and publishers, please visit
http://www.grassrootsmarketingforauthors.com