[Hidden-tech] Job: Digital Marketing Specialist

[Karen Katsanos]

Clarke Schools for Hearing and Speech
Position:	Digital Marketing Specialist
Location:	Northampton, MA

Immediate Supervisor:	Chief Communications Officer


At Clarke Schools for Hearing and Speech we teach children who are deaf or
hard of hearing to listen and talk.  With access to sound provided by
cochlear implants or hearing aids and intensive therapy and education,
children who are profoundly deaf can learn to listen and talk.  Annually,
more than 1,200 children and their families benefit from programs and
services provided by Clarke's five locations:  Boston, Jacksonville, New
York City, Northampton and Philadelphia.  To learn more about Clarke,
please visit www.clarkeschools.org.

We have an exciting opportunity for an experienced Digital Marketing
Specialist:  
.	Develop the digital marketing strategy for the organization which
reflects the goals and needs of the organization as a whole, the 5
campuses, 9+ programs and development.
.	Create an editorial calendar that guides regular content sourcing
and development. 
.	In collaboration with campus staff (development and educators),
write engaging digital content, such as web content, social media posts
and eBlasts for and about the organization's 5 campuses, 9+ programs that
inspires and engages our followers/site visitors/constituents (families of
students; 	funders; alumni; donors; staff)
.	Produce variations of content appropriate to each channel
(website, event-specific eBlast, bi-monthly eNewsletter, Facebook,
Twitter, LinkedIn).
.	Manage social media activities on a daily basis - posting,
responding, engaging with followers.
.	Propose and implement strategies to better build and engage social
media follower base.
.	Track and analyze marketing results using Google Analytics,
Facebook Insights, and other sources, to produce regular reports and
make/suggest adjustments based on data collected. 
.	eBlast management -- manage calendar, collect content, maintain
contacts lists, build in Constant Contact (2-3 eBlasts per week and
bi-monthly eNewsletter as well as one-off promotional emails)
.	Catalog and archive video and image content.
.	Manage video accounts (vimeo, youtube) - uploading, captioning,
providing details, titles, tags per set naming convention
.	Some webmaster duties -- updating web content, fixing broken links
and images. 
.	Monitor, assess and improve the organization's SEO, SEM, and make
recommendations for other digital marketing activities (e.g., online
advertising).



Qualifications:
.	Exceptional writing, editorial, proofing skills**
.	Excellent interpersonal skills  e.g., Ability to gain
consensus/elicit enthusiasm internally to encourage staff to participate
in social media content creation  
.	3+ years in digital marketing and communications with an agency,
business, corporation, or a non-profit organization. 
.	A four year degree in Communications, Marketing or related field
.	Up-to-date with the latest trends and best practices in digital
marketing, tracking and analysis.
.	Proficiency with HTML, WordPress, Microsoft Office, Adobe Bridge,
ConstantContact, Google Analytics, all the major social media platforms as
well as a working knowledge of grammar and style standards (such as the
Chicago Manual of Style). 


** Proofing a Clarke document and a writing skills assessment will be
administered as part of interview process


Please send a resume, cover letter and salary requirements to
careers at clarkeschools.org.

Clarke Schools is an Equal Opportunity Employer











Karen

Karen Katsanos, MA, MBA, SPHR, SHRM-SCP
Chief Human Resources Officer
Clarke Schools for Hearing and Speech 

Boston | Jacksonville | New York | Northampton | Philadelphia

45 Round Hill Road
Northampton, MA 01060
413-582-1155