[Hidden-tech] Curious About Your Experiences with Search Marketing

[Karl Hakkarainen]

While there are indeed a lot of people still offering a bunch of meta-tag
snake oil, the biggest problem that I've seen with search marketing comes
from customers who are unable or unwilling to do the work to make good
content.
I worked with a hospital marketing department that had to deal with doctors
who were upset because their practices weren't coming up on the first page
of a search. Even after we'd taken care of all of the obvious geographical
and business linkage, out-of-town doctors were still being ranked higher
for various specialities such as orthopedics. It turns out that the
out-of-towners were delivering better content about their practices.
Marketing is hard work, but not having customers is even harder.

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Karl A. Hakkarainen
508 829 5825
Queen Lake Consulting
www.queenlake.com
Twitter: RoasterBoy <https://twitter.com/#%21/RoasterBoy>
LinkedIn: https://www.linkedin.com/in/karlhakkarainen


On Tue, Mar 29, 2016 at 2:23 PM, Rob Laporte <Rob at 2disc.com> wrote:

>
>
>
>
> Beyond those obvious spam email and robo-call scams, I've learned of too
> many cases of rip-offs in search marketing (SEO, PPC, Local Search). Partly
> preparing for another guest contribution to a top marketing podcast, I’d
> like to open a discussion in this list on people’s experiences, good and
> bad. In particular, your experiences with measuring, if not predicting,
> results might be helpful to all.
>
> Best Regards,
>
> *Rob Laporte*
> Founder & Managing Partner
> *DISC, Inc. - "Making Web Sites Make Money"*
> 413-584-6500
> Rob at 2disc.com
> www.linkedin.com/in/2disc
> www.2disc.com
>
> *NOTE:* Emails can be blocked by spam filters throughout the web. If you
> don’t get a reply within an expected span of time, please call.
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