[Hidden-tech] monetizing Wordpress

Christopher Gendron info at artmuffin.com
Wed Jan 7 15:57:17 EST 2015


I see a lot of responses here and may have missed that someone already
suggested this, but thought I'd add my quick two cents in here as a fellow
artist.
I know next to nothing about wordpress so I can't help you there...but I'd
suggest perhaps just setting up either an etsy or storenvy page and just
link the wordpress image to the image in the shop on one of those two
sites. If you're worried about up front costs I'd suggest going with the
storenvy site. There is no charge to list items, as far as I know. There
may be a maximum number you can list before costs kick in but I don't know
off hand what that is.
Storenvy sites allow you to set a number of products in inventory for each
item so you could set your originals to "1" and once it's gone it's marked
as sold out. You can also run sales on items with codes if you wanted to.
I have both a storenvy and etsy shop and they both run pretty much the
same, although again, storenvy has no up front cost to list items that I'm
aware of.
Setting up a new inventory is super simple in both etsy and storenvy so it
won't take too long to get at least a small inventory started. Both sites
allow you to choose one of your prexisting items and then "make a copy" as
a template for your next item, so most of the item description details are
already filled in for you.
If you wanted to try just using it as a landing point for a sale from your
wordpress page I'd say go with storenvy and just link directly to the item
page.

Hope that helps and sorry if it doesn't.

Christopher


On Wed, Jan 7, 2015 at 10:35 AM, Maria Korolov <
maria at tromblyinternational.com> wrote:

>
>
>
>
> I also recommended Fine Art America (http://fineartamerica.com/). You
> just upload your image -- as high res as possible -- and they print it on a
> variety of surfaces, frame it, and ship it, and take their cut.
>
> Now, I don't know what kind of traffic she's been getting to her site so
> far, but, given that she hasn't had any way to purchase art before, I'm
> going to guess that her current audience is NOT corporate art buyers.
>
> If her medium is drawings on paper, she is going to have an extremely hard
> time getting a gallery to carry her work, and, if she has a show, she will
> probably have to pay for it -- without much in return at the end.
>
> She needs to come up with a creative development plan.
>
> Here's one.
>
> (Based on my experience growing up in a family of creative -- but poor --
> artists and musicians -- and then writing hundreds of business articles
> about artists and other creative types, some successful and others not so.
> And twenty years of covering business in general.)
>
> STEP 1. Develop a unique visual signature. If people see it from a
> distance, they should be able to say, "Hey, that looks like so-and-so's
> work."
>
> Look through your previous work, identify trends and patterns, pick one,
> and go deep. Think of it as your own personal "Blue Period."
>
> This is also a good time to pick a cool artistic name and a tragic back
> story. Remember that the artist's persona is just another creation.
>
> STEP 2: Get your now-recognizable works out in front of as many people as
> possible. Most won't care, a few will actively dislike it, and some will
> say, "I gotta get me some of that." Ideally, pick an audience where at
> least some of the people will be corporate buyers picking up things for
> offices, hotel rooms, and building lobbies. Negotiate for links back to
> your page on Fine Art America or whatever platform you choose to use.
>
> Okay, that's pretty much it for my plan. It was a short one.
>
> But you might say: but getting your stuff in front of people is the
> hardest part! Well, not these days. Here, you've got millions of tactics to
> choose from.
>
> For example, my personal background is in business journalism. And I've
> noticed that business magazines love to run original abstract pieces of art
> to illustrate articles. It can really jazz up a boring accounting story!
>
> Some editors (that includes me) will go to Flickr and look for Creative
> Commons-licensed content with particular tags. Like "money" or "criminal"
> or "law" or "meeting" -- whatever it is that we're looking for. And, of
> course, with abstract art, you can put any tags or description on it that
> you want.
>
> Now, the site that I pick the illustrations for is small -- a quarter
> million visitors a year -- but some of the publications I contribute to get
> millions of readers per article.
>
> Those larger sites work with artists directly, and pay extra for exclusive
> rights to their work -- they don't want to see the same illustration
> popping up in a competitor's magazine! But they don't mind if you also sell
> through non-competing channels, like online art galleries.
>
> You can work your way up from smaller to larger publications, and, in
> fact, for some artists, commissioned work for large business magazines is
> an adequate living in and of itself.
>
> But I'm only suggesting this particular tactic because it happens to
> related to what I do, so I'm familiar with it. I'm sure other folks can
> suggest a million other approaches. I know that Shel here has written
> several books on low-cost marketing, for example.
>
> Best,
>
>
>
> -- Maria
>
> ___________________________________________________________________
> Maria Korolov • Freelance finance and technology reporter • 508-443-1130
> CSO <http://www.csoonline.com/author/Maria-Korolov/> • CIO
> <http://www.cio.com/author/Maria-Korolov/> • Network World
> <http://www.networkworld.com/author/Maria-Korolov/> • PC World
> <http://www.pcworld.com/author/Maria-Korolov/> • Independent Banker
> <http://independentbanker.org/?s=maria+korolov&submit=Search> • AFP
> Exchange <http://www.afponline.org/search.aspx?searchtext=korolov>
>
> On Tue, Jan 6, 2015 at 7:55 PM, ussailis at shaysnet.com <
> ussailis at shaysnet.com> wrote:
>
>>
>>
>>
>> I deleted past emails, so I hope this gets to the right person...
>>
>> I just checked with my daughter. She is a competent photographer & has
>> sold
>> some. She is into still life, mostly.
>>
>> Her comment of the whole web thing is in essence, 'forgetaboutit.' There
>> are too many sites out there that cost and don't deliver much. You can be
>> into one site, perhaps paying a fee and see nothing for a long time. I
>> think one that she mentioned is FineArtAmerica (probably .com).
>>
>> Her suggestion is go around to the galleries in the local area. They will
>> give advice on what to charge, and perhaps where to go.
>>
>> Yes, we live in a wondrous place for art. Galleries abound.
>>
>> I also know that some of the local fairs have booths (often share-a-booth
>> if you have a buddy or two). Even one of my grandchildren has sold stuff &
>> made a profit at the Ashfield Fair.
>>
>>
>> Jim Ussailis
>>
>> Original email:
>> -----------------
>> From: Bruce Hooke bghooke at att.net
>> Date: Tue, 6 Jan 2015 16:54:30 -0500
>> To: tech at nottooloud.com, hidden-discuss at lists.hidden-tech.net
>> Subject: Re: [Hidden-tech] monetizing Wordpress
>>
>>
>>
>>
>>
>> It seems to me that "pay what you like" changes everything as I'd think it
>> would be pretty hard to find a stock ecommerce solution that will allow
>> the
>> buyer to set the price.
>>
>> This may be another reason to look at Annamarie's solution, or a variation
>> on that which would be to add a generic PayPal "donation" button and just
>> tell people to specify which day's drawing they want to buy (or they could
>> just make a donation without buying a drawing). If we're talking about
>> sales
>> of one or two drawings a month it's not worth putting a lot of work into
>> the
>> system, or much money, and it's easy enough to handle making manual
>> updates
>> to say that a given drawing has been sold.
>>
>> The part about scanning and printing at Pivot fits with what I said: it's
>> not cheap in either time or money to create good reproductions.
>>
>> Bruce
>>
>> -----Original Message-----
>> From: hidden-discuss-bounces at lists.hidden-tech.net
>> [mailto:hidden-discuss-bounces at lists.hidden-tech.net] On Behalf Of Dan
>> Richardson (t)
>> Sent: Tuesday, January 06, 2015 3:56 PM
>> To: 'Hidden-Tech Tech'
>> Subject: Re: [Hidden-tech] monetizing Wordpress
>>
>>
>>
>>
>> On 1/6/15 3:13 PM, Bruce Hooke wrote:
>> > Each new drawing will be a single, unique "product,"
>> > which will need to have some sort of name or ID so when an order comes
>> > in she knows which drawing has been ordered.
>>
>> Each one is named by the date it was drawn, so that part's easy.
>>
>> > And it sounded like there
>> > might be some variation in price too from one drawing to the next,
>> > again requiring that each drawing be uniquely identified in the system.
>>
>> She's thinking "pay what you like" w/ a $20 or so minimum, so, still easy.
>>
>> > As an artist I can quite understand not wanting to get into printing
>> > multiples. It's far from easy or cheap to accurately reproduce a work
>> > of art, especially at larger than letter size. It takes quite a bit of
>> > work
>>
>> She's had some of them scanned and printed at Pivot. They do beautiful
>> work,
>> and she thinks their prints look better than her originals.
>> Unfortunately, that costs her way more than she wants to sell them for.
>> Affordability, accessibility, and just getting them out there are at the
>> top
>> of her list of goals. I think she'd be happy to sell one a month.
>>
>> Dan
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