[Hidden-tech] .com/.co/.org/.biz/.net/.info/.tv/.mobi etc.

[Jordan Lee Wagner]

On 4/14/2012 10:18 PM, Dede Wilson wrote:
> Jordan, this was the most thorough and helpful answer so 
> far. I have actually just gobbled up a bunch of them. Will 
> tell more when time appropriate.
>
> Dede

The only other advice I can add is:

Don't be penny-wise and pound-foolish.  Many domains are 
available on the secondary market at prices that make good 
business sense to acquire.  When you are poking around for 
your domain(s) don't consider only names that are still 
available for registration.  If you find one that is ideal 
for your business on the secondary market, and the 
cost-benefit analysis works out, get it.

If you are in a niche market, or your brick-and-mortar 
business name is unique, then you might be able to find the 
perfect internet brand name still available for 
registration.   But most of us won't be that lucky.

Even if you already have your ideal brand, it might make 
sense to invest some of your advertising/marketing budget in 
generic domains for type-in traffic or for lead generation 
websites.  For example: How much would you have to spend in 
advertising to get 200 qualified leads per month?  500?  
1000?  What would a relevant generic domain cost that would 
garner that much type-in traffic?

Another example:  a plumber typically pays $40 for a 
qualified lead from someone with a generic plumbing website 
designed to rake in customers from all over the country and 
funnel them to local plumbers.

A few years back, any hotel could have registered 
hotels.com.  None of them did.  They all registered only 
their own brands.  Now they each pay the guy who registered 
hotels.com a few hundred thousand a year for the 
leads/reservations.

--- Jordan
sales at trupod.com
(617) 953-6787
Trupod Internet Services:
domain brokerage and registration services,
hosting and web development




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