[Hidden-tech] Software for an eWorkbook

[B. Kimo Lee]

Hi Susanna,

One option is to build a companion Web site that acts as a  
subscription-based web service for book purchasers. For a nominal  
monthly fee they could build and manage their marketing plans online.  
I could see this service continue to grow, adding features over time  
as partnerships with various marketing-related services are like  
Google Analytics, Animoto, Constant Contact or MailChimp, etc. are  
integrated, so that not only can they plan, but they can also execute.

Perhaps this is more than you were looking for, but it seems a logical  
extension of the workbook idea.

Ring me up if you want to brainstorm a little. It's been a while since  
we last chatted. I'd love to catch up a bit.

Best,
Kimo


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On Mar 28, 2011, at 1:08 PM, Susanna Opper wrote:

>   ** Be sure to fill out the survey/skills inventory in the member's  
> area.
>   ** If you did, we all thank you.
>
>
> Dear Wise Ones,
>
> I have a colleague who is writing a marketing plan workbook. One of  
> his options is to publish electronically. He’s looking for software  
> that includes a database that will allow users of the book to fill  
> in, retain and cross reference entries. Any suggestions?
>
> As ever, thanks in advance.
> --Susanna
>
> -------------------------------------
> Susanna Opper
> Shawenon Communications
> Our distinction is communicating your distinction
> 413-528-6494
> susanna at shawenon.com
> www.shawenon.com
> Twitter: @SusannaOpper
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