[Hidden-tech] follow-up to question about rejected emails

[Jeff Rutherford]

I've worked in PR for 15 years. DO NOT put the words press release in your subject line. There are plenty of reporters/editors who use email filters to screen for those words in subject lines and you won't even make it into their inbox.

Write a relevant, timely, and short email line that hopefully conveys the information you're sending. If you have the time/energy, you could even run an A/B test and try out a few different subject lines to see which perform better.

Per the other answer, you do not need to ask for permission if you're contacting a media organization or publication with relevant news that would be of interest to their audience. That said, hone your media list. Don't send something because, "Maybe they'll be interested." If in doubt, either rewrite the pitch to make it relevant or just remove the media outlet from your list.

Hope that helps.

Jeff

Jeff Rutherford
413-475-0087
jeff at jeffrutherford.com
http://about.me/jeffrutherford




On Jun 20, 2011, at 3:45 PM, Christine Polaczak wrote:

>   ** Be sure to fill out the survey/skills inventory in the member's area.
>   ** If you did, we all thank you.
> 
> 
> Hi again,
> 
> Thanks to everyone who responded to my question about emails being  
> bounced back to me by Google.
> 
> A follow-up question: We'd like to use Constant Contact (We already  
> have an account.) to distribute a press release to a list of 265  
> publications. None of the people on the list have given their  
> permission to receive our mail. What's the most reliable, least time- 
> consuming method of getting permission? Does direct mail work for this  
> purpose?
> 
> I really appreciate the knowledge you're sharing.
> 
> Enjoy the day.
> 
> Chris
> 
> Christine Polaczak
> chris at cpdesignworks.com
> 413 539-3582
> 
> 
> 
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