[Hidden-tech] Editorial Production - Seeking suggestions for a better process

[Lynne Rudié]

HI Eddy
	Here's an opinion from a graphic designer with more than 35 years of  
publication experience.
	
	Magazines are complicated files, no matter what program you use to  
make your layout. Allowing non-design professionals to work on print- 
bound files is a sure recipe for disaster. If you want to hear some  
horror stories, contact me off-list.

	Proceed with your existing steps 1, 2 and 3. My low-tech suggestion  
is step 4.
	Print out your list of corrections and the list that the other editor  
sends you. Check the two lists for redundancy and consistency but  
don't retype them into one list. This alone will save you some time.
	With both lists in front of you, have a phone conference with your  
art director and talk him/her through the changes one by one. When you  
have gone through both lists, the art director can make one more pdf  
for you to check. This new pdf should be a very clean proof, needing  
next to nothing (unless you decide to do some more tweaking to the  
text).
	This may sound inefficient but it actually promotes good  
communication between editor and art director, helps the art director  
focus on the corrections sequentially (it's a "meeting" so there  
should be no interruptions), allows for questions to get answered  
without a time-delay, and cuts out all the rinse and repeat which is  
so time-consuming. And you won't have to buy any new software (or  
learn how to use it).
	Good luck, I hope this helps.
	Lynne





Lynne Rudié
Graphic Design
413.863.9406
lynnerudie at verizon.net



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