[Hidden-tech] Follow-up to SEO panel on Oct. 13

[Jeff Rutherford]

Unfortunately, I wasn't at the meeting on October 13. But, here are two free, reputable guides to SEO - from Google and SEOMoz.

New Google SEO Starter Guide:
http://googlewebmastercentral.blogspot.com/2010/09/seo-starter-guide-updated.html

SEOMoz Starter Guide:
http://guides.seomoz.org/beginners-guide-to-search-engine-optimization
(for this one, you have to submit an email address, and then click the download link in a confirmation email)

Again, since I wasn't at the event, I don't know if this was covered, but I'll just note from my own SEO experience, don't forget to optimize any and all photos and images on your site. You'd be surprised at the traffic you can get from people doing Google Image searches. 

Jeff Rutherford
413-475-0087
jeff at jeffrutherford.com


On Oct 14, 2010, at 5:53 PM, Val Nelson wrote:

>   ** Be sure to fill out the survey/skills inventory in the member's area.
>   ** If you did, we all thank you.
> 
> 
> Hi folks,
> That was a great turnout and response at the SEO panel last night. Maybe 40 people. Thanks again to all who came. And thanks for your excellent additions to the discussion.
> 
> If you're looking for help with SEO, I feel great about recommending my co-panelists, Rob Laporte and Jason Gates. I was the one on the end talking about the social media connection, and making sure there wasn't too much testosterone up there (Jon Reed's words, not mine). :-)
> 
> For those who attended and those who couldn't, here is my blog post that highlights some of the social media optimization tips I wanted you to have. It includes the name of the book I mentioned.
> Optimizing Your Social Media Profiles To Get Found 
> http://www.valnelson.com/smo
> 
> And for anyone on the fence about a Facebook Page for your business, I wrote about how I got off the fence about it (including my pros and cons list). I eventually got one in May and have been very happy with the results.
> http://www.valnelson.com/heart-centered-marketing/getting-off-the-fence-about-facebook-page/
> 
> Thanks,
> Val
> 
> _____________________________________
> Val Nelson
> 
> Career & Business Coach (A.K.A. that woman that talks about introverts a lot)
> Make Your Mark 
> 
> Helping heart-centered individuals and businesses
> mobilize their unique superpowers 
> so they can make their mark on the world.
> 
> 
> 413.320.2182
> val at valnelson.com
> Northampton, MA
> 
> Website & Blog: www.valnelson.com
> Twitter: www.twitter.com/valnelson
> LinkedIn: www.linkedin.com/in/valnelson 
> Facebook Page: www.facebook.com/CoachValNelson 
> 
> Office: Fitzwilly's Building, 25 Main St., Suite 339A, Northampton, MA 01060 
> 
> 
> 
> 
> On Fri, Oct 1, 2010 at 9:02 AM, Claudia Gere <Claudia at claudiagereco.com> wrote:
> ****************************************************
> 
> Hidden-Tech Presents:
> 
>  
> 
> MAKING SENSE OF SEO: USING SEARCH ENGINE OPTIMIZATION 
> TO BUILD YOUR BUSINESS ON THE WEB 
> (An Interactive Panel Discussion)
> 
> *****************************************************
> 
>  
> When: Wednesday, October 13, 5:30 to 8:00 p.m. (program 6 to 7:30)
> 
>  
> Where: Media Education Foundation, Community Room, 60 Masonic Street, Northampton, MA Map
> 
>  
> Refreshments: Snack provided, drinks and sandwiches can be purchased from Woodstar Café next door
> 
>  
> Suggested donation at the door: $10
> 
>  
> For More information: Hidden-Tech.net
> 
>  
> Search Engine Optimization (SEO) brings powerful business tactics but also plenty of confusion and hype. During our Google Analytics event last spring, many of our members requested a follow up event on SEO. Join us for this interactive panel discussion, where three local experts in SEO, web business, and marketing strategy will take the hype out of SEO and share practical tips on making the most of SEO. The focus will be on your questions - from the basic to the advanced.
> 
>  
> Topics to be covered by our panelists include:
> 
>  
> - Incorporating SEO into the design and architecture of your web site
> 
> - Advanced SEO techniques and SEO lessons from high volume web sites
> 
> - Integrating social networking (Twitter, Facebook, etc.) into an SEO plan and marketing strategy
> 
>  
> Our panelists are: Silvana Gravini of
> 
> http://www.silvana.net (and a long time Hidden-Tech board member), Jason Gates of http://www.getfused.com and Val Nelson of http://www.valnelson.com.
> 
>  
> The panel will be moderated by Jon Reed, Hidden-Tech board member and the owner of JonERP.com.
> 
>  
> This will not be a "lecture panel" - your questions will be the focal point of our discussion, so bring your SEO topics and concerns. Whether you want to know more about Google Page Rank, the SEO impact of blogging, or determining the best key words and search niches for your industry, our panelists will have answers for you. They will also share how they have increased their own visibility and marketing reach through SEO-informed efforts. Please bring your SEO success stories as well. Note: this panel will be focused mostly on "organic" search strategies rather than PPC (pay per click).
> 
>  
>  
> About our panelists:
> 
>  
> Jason Gates is a Search Engine Optimization expert. As a partner at Getfused, Jason helps clients with implementing best practices for search into their sites and their business processes. Jason’s work generates real and measureable results for Getfused’s clients. Getfused is a full-service digital marketing agency, founded in 1996. Getfused helps their clients leverage technology to provide immediate and long-term results. Check out his work at http://www.getfused.com.
> 
>  
> Val Nelson is a business coach and career coach who helps people access more clarity, more ease, and more impact in their work. While helping hundreds of clients with web marketing, she noticed many of them were blocked by internal barriers to self-promotion. (Introvert anyone?) Since adding coaching, her clients are happier and more successful. Coaching is now her focus, and she still brings marketing expertise to the table. She knows what works and what's a waste of time. She provides lots of tips on her blog/website: http://www.valnelson.com/.
> 
>  
> Once upon a time, a Web presence -- any Web presence -- was enough. That’s just not the case anymore! Achieving solid ROI from your online endeavors takes the marriage of smart strategies and intuitive, elegant design. Silvana Gravini, principal of Silvana.Net, is a specialist in Web site Design/Development, Organic Search Engine Optimization (SEO), and Social Media strategy and implementation.  A Web designer/developer since 1996, Silvana is an established leader in the field. Her prior experience includes years of success in marketing and sales. This combination of design and marketing expertise makes her uniquely able to provide clients with intelligent and effective Internet solutions. Contact Silvana at: http://www.silvana.net.
> 
>  
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