[Hidden-tech] Dearest font geeks,

[Lynn B. Johnson]

Hi Kirsten,

Generally (sorry if this is too elementary but it's a good place to  
start), you want to use Sans-serif for headlines and subheads, and  
serifed fonts for body copy. Ragged-right body copy is easier to read,  
with leading at about 1.5 x the font size.

Fonts are a bit different depending upon whether you're on a PC or a  
Mac -- for print & web versatility, don't rely on any font that is the  
name of a city (Geneva, Chicago, etc.).

Personally, I'm a sucker for Times/Times New Roman, New Century  
Schoolbook (though this tends to run a little small so I bump it up a  
point size or two), Americana (aaahhhh), and Avant Garde (sans-serif).  
I've found that these work well both on the page and on the screen. If  
you're using Photoshop, there are font smoothers availble there, too  
(crisp/smooth/etc), which can help with readability.

Your project sounds fun; let me know if you want to delve more deeply  
into this topic.

--Lynn


On Nov 4, 2010, at 5:10 PM, Kirsten Bonanza wrote:

Any thoughts as to which fonts are better on the eye BOTH in person  
and via computer is much appreciated.


--
Lynn B. Johnson
(413) 320-9141
lynn at motormouth.com
http://motormouth.blogharbor.com