[Hidden-tech] hope to see you at our Google Analytics event this Wednesday the 31st

[Jon Reed]

Hey folks - well, weather intervened when we 
tried to do this program in February but we 
should be in good shape on March 31st for our 
Google Analytics event on Wednesday the 31st with 
Derek Allard of Gravity Switch.

Everything nice I said about Derek Allard the 
last time I sent this email out still 
stands......but since I posted that I actually 
had the chance to sit down with Derek and go over 
one of my web sites from a search engine/Google 
Analytics perspective. I learned a lot, and can 
definitely say that it's worth the time to learn 
as much as possible about what Analytics can do 
and its lessons on  content and lead generation.

I'll paste in my previous email with current 
event information below. Hope to see you there.

best regards,

Jon Reed, Hidden-Tech Board Member

"Hey folks -

If you're on the fence about the program this 
Wednesday maybe this email will be the 
encouragement you need to make it happen. I know 
that for my clients, figuring out how to track 
and measure the impact of social media and 
promotional campaigns on web site traffic and 
product conversions has become a priority. I 
expect Derek to have excellent content for us on this topic.

Derek Allard, our presenter, has been a long time 
Hidden-Tech supporter, and has always brought a 
collaborative spirit and good web counsel to any 
Hidden-Tech event he has attended (Thanks Derek!) 
I should also mention for those of you on 
Twitter, Derek has a good Twitter presence also. http://twitter.com/derekallard

Hope to see you this Wednesday!"


**********************************************
Hidden-Tech Presents:
USING GOOGLE ANALYTICS TO IMPROVE YOUR WEBSITE
**********************************************



When: Wednesday, March 31, 5:30 to 8:00 p.m. (program 6 to 7:30)


Where: Media Education Foundation, Community 
Room, Northampton, MA 
<http://maps.google.com/maps?f=q&hl=en&geocode=&q=60+masonic+st,+northampton,+ma+01060&sll=37.0625,-95.677068&sspn=54.884801,113.203125&ie=UTF8&ll=42.320716,-72.633147&spn=0.00633,0.013819&z=16&iwloc=addr>map

Refreshments: Snack provided, drinks and 
sandwiches can be purchased from Woodstar Café next door

Suggested donation at the door: $10

For More information: <http://www.hidden-tech.net>www.hidden-tech.net


The days of having a website to have a website 
have come and gone. Today's websites are dynamic, 
ever-changing environments centered around 
objectives and goals. But how do you know if you 
are meeting those goals? How do you know what 
should be changed on your website? While many 
businesses have Google Analytics installed on 
their website many of them rarely look at the 
data being gathered. For shame! The data gathered 
by Google Analytics is invaluable when 
considering revisions to your website. Among the 
more useful pieces of information are:

* Most visited pages
* Least visited pages
* Where your visitors are located
* How your visitors are finding your website
* Your bounce rate (how many people visit your site and immediately leave)
* Your best referrers

All of this information (and more) can then be 
used to adapt your website to better achieve your 
goals and also help you with determining if your 
marketing dollars are well spent. The data 
gathered by Google Analytics is invaluable, and I 
want to show you how to make the most of it!

About our presenter:

Derek Allard recently joined Gravity Switch as a 
programmer where he brings a passion for 
standards based website design. He has experience 
working on large scale projects as part of a team 
as well as working independently with small 
businesses and non-profit organizations. He stays 
current with best practices for website coding by 
reading books and blogs and listening to 
podcasts. He also spends considerable time each 
month analyzing client websites using Google 
Analytics as his primary tool and offers 
suggestions for website improvements based on 
this analysis. Derek graduated magna cum laude 
from Franklin Pierce College with a B.A in 
English. He also holds multiple certifications 
for website design from his post graduate studies.

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