John Wiley & Sons just published my eighth book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson, who has about 60 Guerrilla Marketing books to his credit). Of the eight books I've done, I think this is far and away the best, and the most important--one with the potential to create a society where future Bernie Madoffs won't be able to find new victims, and where Green companies that "get it" can thrive and prosper. This book demonstrates the importance of Green and ethical practices not only because they're the right thing to do, but because they're the easiest path to a successful business. You can read more about the book at <http://www.guerrillamarketinggoesgreen.com>, or view the press release at <http://www.prweb.com/releases/2010/01/prweb3484924.htm>. Please come join me at Broadside Books (Main Street, Northampton), this coming Tuesday, January 26, 7 pm, across from Pulaski Park and the Academy of Music) for a brief talk, excellent refreshments, and general celebration. And please forward this e-mail to your Western Mass friends and colleagues. -- _________________________________________________ Shel Horowitz - 413-586-2388/ shel at frugalfun.com -->Join the Business Ethics Pledge - Ten Years to Change the World, One Signature at a Time (please tell your friends) <http://www.business-ethics-pledge.org> Marketing consulting * copywriting * publishing assistance * speaking How to market ethically/effectively: http://www.frugalmarketing.com Ethics Blog: http://www.principledprofit.com/good-business-blog/ Books: http://www.frugalmarketing.com/shop.html _________________________________________________