[Hidden-tech] Studies/Surveys on Effectiveness of "Web 2.0"

[eddygold at aol.com]

Hey All,


Tish is right. Still early. There are some analytic firms trying to take the measure of social media/2.0 in terms of "business results," but I wouldn't take their numbers too seriously. Still, they are informative in a limited way, and the best we have to speculate from.


A few months ago I tried to give my small/medium business readers a sense of what's going on with all this 2.0 hoopla. (FYI: I'm a journalist and cover franchising.) 


Anyway, I wrote an article and supplied a list of resources -- books, bloggers, websites, etc. (including local hero Ron Miller). There are some links to stats/metric sources at the bottom of the list.


Here are the links to the article and the list for anyone interested. It's kind of a beginner's list for business types (as well as for me as I explored the topic).


The article:    www.franchise-update.com/article/887/


Resources:    www.mufranchisee.com/article/872/


Also, for a great perspective on the social web, there's a new book I recommend by Jaron Lanier: You Are Not a Gadget. I'm only about 40 pages in so far and am finding it a refreshing antidote to all the rah-rah web 2.0 hype.


Hope this is helpful to all and sundry.


Eddy








----- Original Message ----
From: P. Havens <safe.haven15 at att.net>
To: Hidden-Tech Listserv <hidden-discuss at lists.hidden-tech.net>
Sent: Wed, February 24, 2010 1:55:22 PM
Subject: [Hidden-tech] Studies/Surveys on Effectiveness of "Web 2.0"

   ** Be sure to fill out the survey/skills inventory in the member's area.
   ** If you did, we all thank you.


Hello HT,
Just thought I'd throw out a request to everyone for their input. It seems that 
recently when I have been at various business networking events, the topic of 
"Web 2.0" comes up. There seems to be a lot of mystery, myth, and intrigue 
around the topic that generates a lot of questions and occasionally some very 
heated opinions. Here is my request - has anyone come across any studies or 
surveys that indicate either quantitatively or qualitatively how "Web 2.0" 
technologies really help small and medium size businesses to grow?  If not, do 
you have any recommendations as to a good starting point to begin a search?  As 
a (new) small business owner myself, and one involved with technology projects, 
I'd like to be more knowledgeable about this.  Thanks for any information.  
Philip Havens

 
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