[Hidden-tech] Is the Press Release Dead?

[shel at frugalfun.com]

Great approach, Jeff. 

I've been advocating for 20 years (in my marketing books and to my clients)
that press releases stay away from corporate-speak and focus on 'the story
behind the story." The need to incorporate new media only accelerates that.

Original Message:
> I've had success in the past emailing 4 or 5 blog posts about a
> specific topic to a reporter at the New York Times, and said, "You
> really should take a look at this. This discussion/controversy is
> growing in the blogosphere, and it's something that you should be
> paying attention to, and by the way, I have a client who is an expert
> on this that you should talk to."


_________________________________________________
Shel Horowitz, shel at frugalfun.com, 800-683-WORD/413-586-2388
News releases, web copy, brochures, newsletters, ad copy, resumes, etc.
Award-winning books on marketing, ethics, and entrepreneurship
http://www.frugalmarketing.com / http://www.principledprofit.com
_________________________________________________

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