[Hidden-tech] Is the Press Release Dead?

[J. Cohen]

William Sweet wrote:
> Because newspapers are cutting back staff, they seem to more eagerly
> take pre-packaged articles, as long as they are written in relative AP
> style. I'm just noticing that, whereas they were more picky a year or
> two ago, they seem to love the free copy. I've been rather stunned
> sometimes as to what they jumped at.

I agree with this.  I'm amazed at some of the things media will print
online -- sometimes almost directly from the press releases with some
lazy additions like a few stock photos or rehashed video from another
article.